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JaneD's picture

I dont get these ads...what is the significance of showin a younger girl in the bubble for a sugar free gum?

JaneD
Guest1345's picture

First I thougt because they inflate their body because of the hard blowing. But the line says something about the child inside?

Guest1345
Bruno Santiago's picture

Usually "adult gums" have a bitter taste. Mainly because they are usually sugar free. This ad is for a bubble gum that tastes sweet but has no sugar added.

"Saca el niño que llevas dentro" means Let out the kid you carry within - or something like that.

Not original... but clever!

Bruno Santiago
ivan's picture

Thanks for the translation Bruno!

ivan
Creative Director at Ads of the World
ki's picture

this is an easy concept, isn't that hard to understand. BTW is fine

ki
Activity Score 124
Copywriter
instinctive traveller's picture

Duh!
What are you saying?
http://upthechimney.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
brainzed's picture

Looks a bit "smirnoff-esque".

brainzed
Activity Score 652
Art Director
Slashh's picture

Just how many times do we have to see the "bubble head" execution for this category? Three different brands -- same idea.

http://adsoftheworld.com/media/print/futy_gum_pink
http://adsoftheworld.com/media/print/big_babol_color_hell_boy

It's official, it's been done before!

Slashh
Activity Score 294
Copywriter
ivan's picture

I've got to give it to you. They do look the same.

ivan
Creative Director at Ads of the World
rainman's picture

They are similar regarding the "bubble head" but these take the concept to the next level and are executed a little better. I bet most bubble gum accounts start out with the big bubble over-the-face shot. It would be nice to see what else can be done but these work.

These might not win any awards but I bet they are effective ads.

rainman
Activity Score 267
Art Director
Delfondo's picture

Demasiada producción para tan poca idea

Delfondo
Activity Score 86
fractalrene's picture

These would be nicer with a background on a context, I mean the gal/dude being a kid among a group of adults or an adult scenario. Photography is good though.

fractalrene
Activity Score 1504
Copywriter
manu23's picture

I think this is a great ad. Everyone brings out the idea of the bubble when it comes to bubble gum ads, but the child's face inside the bubble, reflecting the inner child each and everyone of us carries within.. is just genious. And the art direction is awesome: Super clean, neat and really sharp.

Congrats!!

manu23
Activity Score 26
Copywriter
congratulate yourself's picture

You sure are excited about these average ads. Let's see... you're from Venezuela, and this agency is in Venezuela, hummmm. Anyway, thanks for explaining YOUR ads and your genius to us mere mortals. We would have NEVER understood the intricate and complicated concept without YOUR help. By the way, are you the copywriter or the art director? Given that the art is "awesome, super clean, neat and really sharp", my guess is art director.

congratulate yo...
manu23's picture

Yes, I am from Venezuela, but had nothing to do with these ads. I¡m only saying that is too easy to critizise other people's work. and as I stood for these ads, I have also made my point with other ads from other countries....

Anyways....

Quit envying the good efforts. start reaching goals by yourself.

best reggards

manu23
Activity Score 26
Copywriter
over_here's picture

whatever dude, this a good average ad. But it isn't "genious". Period. As far as I can see, you haven't met "genious" yet. Try harder.

over_here
Joe76's picture

Quienes en Publicis hicieron esta campaña?

Joe76
Activity Score 762
Art Director
debu purkayastha's picture

sorry dude
this is quite sad!
whats it got to do with sugar free?
and if u tell me its an adult gum without sugar and therefore adult body and kids head then i will have to equate your proportions in a similar manner!

ugh!

debu purkayastha
Activity Score 84
Creative Director
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