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dyaval's picture

same idea repeated three times just to make it a campaign.
you cant extend a campaign like this. this way there will be 1376 ads with different animals.
why are people so desperate?
can't there be one off ads???

Activity Score 40
Art Director
Davosk's picture

I'm all for one offs because the perfect idea is only needed to be conveyed once. If you turn it into a campaign then the brilliance of the concept is laboured and impact less memorable. I have the Bic infinity ad in mind. I'm not saying this is one of them though.

Activity Score 4815
Art Director
Laurent's picture

i do agree. however this is probably the long stay kind of ad/poster. therefore varying them will stop people from getting fed up with the same visual over time.

Activity Score 279
General Manager at White Rabbit
bubblestheclownfish's picture

Exaaaaaaactly! On another note - the giraffe is the best, as you actually see its nose press up against the glass.

Activity Score 614
Creative Director
DDBill's picture

Yes! i agree tat, the giraffe is the best! good job !

Activity Score 120
Art Director |

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

mrtalented's picture

i don't think the headline is needed.

Activity Score 2171
Creative Director
DilipRevar's picture

Closest one. real great idea.

Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
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