Agency Network: 
June 2011

Print advertisment created by BBDO, United States for Gillette, within the category: Health.

Take it all off

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Senior Creative Directors: Kara Goodrich, Cesar Finamori
Art Director: Cesar Finamori
Copywriter: Kara Goodrich
Account Supervisors: Henrie Clarke, Cassi Pires, Jen Scarpa
Art Buyer: Erin Breen
Photographer: Billy Siegrist

Comments (9)

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NataliaLima's picture
Activity Score 1380

So disgusting, yet so genius.

atb2005's picture
Activity Score 13557

Gentlemen don't wear thongs (unless something different is pictured). Utterly stupid.

NataliaLima's picture
Activity Score 1380

What about nipple piercing?

atb2005's picture
Activity Score 13557

Maybe they are implying that the dandy dude (look at those clothes) is gay. I did not notice those piercings.

sirvan's picture
Activity Score 29860

Does anyone know if this actually ran? I have a hard time believing that Gillette would spend money to run this. But who knows?


"I love some things, and don't love some other things."

AdBuzzer's picture
Activity Score 1174

It actually looks like an ad targeted at gay / metro men. I don't see any reason why Gillette wouldn't run such an ad in some upmarket male magazine.

everartz's picture
Activity Score 7613

for me this is so not gillette and if this was published then it should have been in a specific areas for specific people.. besides the idea and art arent really that clear

| everartz |

ace85le's picture
Activity Score 3935

I love this ad. Duh? Obviously it targets the 'bear' gay community, can't you even tell?


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velle's picture
Activity Score 1550

ok, the thong is hilarious