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Gentleman

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by BBDO, United States for Gillette, within the category: Health.

Caption

Take it all off

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Senior Creative Directors: Kara Goodrich, Cesar Finamori
Art Director: Cesar Finamori
Copywriter: Kara Goodrich
Account Supervisors: Henrie Clarke, Cassi Pires, Jen Scarpa
Art Buyer: Erin Breen
Photographer: Billy Siegrist
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NataliaLima's picture

So disgusting, yet so genius.

NataliaLima
Activity Score 1380
atb2005's picture

Gentlemen don't wear thongs (unless something different is pictured). Utterly stupid.

atb2005
Activity Score 13557
NataliaLima's picture

What about nipple piercing?

NataliaLima
Activity Score 1380
atb2005's picture

Maybe they are implying that the dandy dude (look at those clothes) is gay. I did not notice those piercings.

atb2005
Activity Score 13557
sirvan's picture

Does anyone know if this actually ran? I have a hard time believing that Gillette would spend money to run this. But who knows?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

AdBuzzer's picture

It actually looks like an ad targeted at gay / metro men. I don't see any reason why Gillette wouldn't run such an ad in some upmarket male magazine.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

everartz's picture

for me this is so not gillette and if this was published then it should have been in a specific areas for specific people.. besides the idea and art arent really that clear

everartz
Activity Score 7613
Art Director |

| everartz |

ace85le's picture

I love this ad. Duh? Obviously it targets the 'bear' gay community, can't you even tell?

ace85le
Activity Score 3935
Marketing Manager |

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velle's picture

ok, the thong is hilarious

velle
Activity Score 1550
Copywriter
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