Advertisement

Asterisks, 1

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Ponto de Criacao, Brazil for Gillette, within the category: Health.

Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Cristiano Canguçu, Margit Junginger
Copywriters: Margit Junginger, Alexandre Leão
Art Director: Gustavo Sobral, Cristiano Canguçu
Producer: Rafael Marques
Art Buyer: Richard Denami
Account Supervisor: Cristiano Corrêa
Advertiser's Supervisor: Jose Cirilo
Account Manager: Ana Foryan, Viviane Alves
Planner: Juliana Nappo
Media Director: Lusia Nicolino
Project Manager: Francine Novo
Log in or register to post comments
Blashyrkh's picture

That's why I have a hard time convincing others.

Blashyrkh
Activity Score 32890
Art Director
art.vs.commerce's picture

Unconvinced.

art.vs.commerce
Activity Score 566
Art Director
TommyO's picture

I didn't get it.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

jackmancer2017's picture

I like the simple idea but it doesn't work very well I think.

jackmancer2017
anHiiieeta's picture

nice

anHiiieeta
Activity Score 328
Art Director
Guest's picture

AWESOME CONCEPT*

Guest
Guest's picture

I think the whole thing is the "convince." part, they are comparing the 2 statements with asterisk = no convincing (there's more there) , without asterisk. = convincing

Guest
Guest's picture

shaving the asterisk it becomes a period and at the same time makes the 2nd statement convincing... hmmm...

Guest
Riander's picture

gr8 idea but its hard to get it!!!

Riander
Activity Score 318
Peruvian Institute of Advertising
tamils's picture

very good copy..

tamils
Activity Score 202
velammal college of management
Guest's picture

Where's dot in the first sentence???

Guest
Blashyrkh's picture

Shaved in the second sentence

Blashyrkh
Activity Score 32890
Art Director
edvia's picture

This is not a good ad*
This is not a good ad.

edvia
Activity Score 79
Copywriter at Freelance – Los Angeles
Guest's picture

Very simple idea and not well executed.

Guest
Featured Content

Latest Collections

Advertisement