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Missing, 3

Agency Network: 
Published/Aired: 
June 2008
Description: 

Print advertisment created by Why Not Zoom, China for Giant Bicycles, within the category: Transport.

Advertising Agency: Why Not Zoom, Shanghai, China
Art Directors: Handsome Wong, Denerl Zhang, Gavin Ning
Illustrator: Jack Zhao
Photographer: Eric Zhang

Comments (19)

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NatalieM's picture
NatalieM
Activity Score 1685

What a precise thief! I think the image could speak more if there was more evidence alluding to the crime.

bknowlden's picture
bknowlden
Activity Score 3647

They're referencing this campaign that did well last year:

http://adsoftheworld.com/media/print/clima_bicycle_lock_rail

But I'm not sure what the reference is exactly...

sumsum's picture
sumsum
Activity Score 613

idea strongly reminds of a cannes gold 07 for clima locks.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

exactly sumsum....veeeeeery nice

Chief Creative Director Nexus BBDO

flafons's picture
flafons
Activity Score 23

handsome wong. haha

Mr. Cool Supreme's picture
Mr. Cool Supreme
Activity Score 142

I hear the art director is very good looking.

Bye's picture
Bye
Activity Score 1464

Haha

jdstr8's picture
jdstr8
Activity Score 64

I am confused. Why the use of the Clima ads? What is this supposed to say? Someone pls explain.

mumur81's picture
mumur81
Activity Score 55

I am not sure if this is about those bicycles are so great that even the best lock is not enoght to avoid somebody steal them.

dasgoodads's picture
dasgoodads
Activity Score 101

It seems like it's saying that the bike is so well-designed that the only way to steal it is to dismantle the bike rack. I guess?

mumur81's picture
mumur81
Activity Score 55

Could be. But, then it doesnt make sense about de Cima locks ads.

mumur81's picture
mumur81
Activity Score 55

Ups.. Clima Ads.

robottttrockkkk's picture
robottttrockkkk
Activity Score 814
teixas's picture
teixas
Activity Score 8

wohoo... they're selling bicycles to advertisers

hoperator's picture
hoperator
Activity Score 80

would have been better for a hack saw or hardware store.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

However you disagree, this has been done by DDB New York in 1997. Next!

Brema's picture
Brema
Activity Score 192

this is double theft.. bike theft and idea theft.. Grand Theft Cycle

Strike two stones with one bird

Eightball's picture
Eightball
Activity Score 200

Giant Theft Cycle

Guest's picture
Guest

its not east to understand

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