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Casablanca

Campaign
Agency Network: 
Published/Aired: 
November 2008

Description

Print advertisement created by Talent, Kuwait for Ghiras TV, within the category: Media.

Advertising Agency: Talent, Kuwait
Art Director: Saif El Degwi
Photographer: Yuri Arcurs
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dew drops's picture

i like the whole campaign

in the above ad the dress the girl is wearing cud have been floral pink to set the romantic mood

dew drops
Activity Score 90
Copywriter
i am zero's picture

or a nighty ... may be...

pashya is zero

i am zero
Activity Score 142
Art Director |

---
i am zero

www.fikirbenim.blogspot.com's picture

Amateur works, poor idea

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.com

www.fikirbenim....
Activity Score 54
www.fikirbenim.blogspot.com
A.Bahey's picture

Dear friend,
kindly i need to understand what does it mean "amateur work", in terms of what? did u get the message? and pls, try to speak the marketing and advertising language, not the students attitude!

A.Bahey
Activity Score 58
Creative Director
LeeHarvey's picture

'TALENT', Kuwait. HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA ROFL, LMAO!

LeeHarvey
Activity Score 3045
Creative Director
A.Bahey's picture

Please, if u can explain your P.O.V in "hahahahah", I'll be waiting ?

A.Bahey
Activity Score 58
Creative Director
LeeHarvey's picture

Sorry Ahmed, I thought it was clear that I'm not very impressed by this campaign, to put it mildly. That's why I kinda liked the name 'Talent', got it?

LeeHarvey
Activity Score 3045
Creative Director
A.Bahey's picture

Can i ask u very kindly, what does it mean that u r not impressed of this campaign? in terms of what? how u decided that its not impressive?
consider me an ass-hole with a zero knowledge in the advertising and marketing business and explain to me?
I'm very open, i may change my opinion , thanks :|

Ahmed Bahey | Creative Director/x
ahmedbahey@mac.com

A.Bahey
Activity Score 58
Creative Director
Guest commenter's picture

I'd have to agree with Harvey on this, although not as harshly, this is bad work for two reasons:

1. Replacing heads with product is a first idea and appears everywhere in poorly done local ads.
2. Most importantly "what's your mood today" and showing the tv screen shot has no bearing on the TV product your selling. The creative is actually just promoting TV channels. Bc the "mood" is based upon what their watching....not the TV.

End

Guest commenter
A.Bahey's picture

1-you can't make " appears everywhere" a general conclusions in everywhere, what u think it can work here, may not work there, and vise verse, also , you cant 't decide what's the market needs in terms of the knowledge, it may be complicated to them to understand something more creative,
my friend,

creativity=something artistic= wow
Creativity+marketing= functionality
creativity+marketing+strategics thinking= Results guarantee

then, you have to choose either to be an artist or an advertiser

2-Simply,regards the message, it a new TV Channels,----> means new (materials)------> it's al about (emotions and feelings) -----> mood. and so, what is Ur mood today!

Thank you

A.Bahey
Activity Score 58
Creative Director
LeeHarvey's picture

Dear Ahmed,
I just don't like this campaign. Replacing heads by tv's or other objects, I've seen it so many times. Furthermore I don't like the art direction and the copy.
Naming your agency 'Talent' made me laugh. If I offended anyone by doing so I'm very sorry. By the way, I never said you were an asshole with no knowledge of advertising whatsoever, but now you've got me doubting....
Yours sincerely,
Lee Harvey Oswald

LeeHarvey
Activity Score 3045
Creative Director
A.Bahey's picture

Dear lee,
For you to know, I'm not belonging to this agency, but I hate not to respect the effort, I hate to hear someone saying "ooh, bad." with no explanations, also I hate the spirit of (I'm a great creative, and I know everything in the business of advertising), so I asked you to explain your P.O.V in a very polite request, and you did, and I knew now either you are and artist or an advertiser, and that's it :)

Thank you, and thanks for Ur time

A.Bahey
Activity Score 58
Creative Director
LeeHarvey's picture

You're more than welcome, Ahmed. You are probably the most polite commenter on this site, which is a good thing. Now let us both get back to work, and I will be looking forward to reading your future comments.
Happy painting and God bless.

LeeHarvey
Activity Score 3045
Creative Director
A.Bahey's picture

Nice, well done man

Good luck

A.Bahey
Activity Score 58
Creative Director
Guest commenter's picture

Oh you guys... So hostel towards one another. Love each others butts.

http://www.sharkcountry.blogspot.com/

Guest commenter
STRTLRS's picture

Be right back, gotta go make some popcorn to watch how people rip each other to threads on this post...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

LeeHarvey's picture

Bring some for me too, storyteller!

LeeHarvey
Activity Score 3045
Creative Director
Guest commenter's picture

no

Guest commenter
Horace's picture

It would be much more useful - both to those who submit their work, and to the readers - if critics were made with respect, and with an adult, professional language. Thank you

Horace
Activity Score 2
Ad agency |

Horace Kidman
www.horacekidman.com

A.Bahey's picture

Dear friend, you got my deep respect with this words, thanks for your spirit :)

A.Bahey
Activity Score 58
Creative Director
exithigh's picture

Good campaign overall but they can be great if more effort taken on details to compliment the mood presented. for example (in the above ad the dress the girl is wearing cud have been floral pink to set the romantic mood) and things like that. Small details is what makes the whole comp work.

Well, thats what I think.

exithigh
Activity Score 86
Art Director at Media Art Environment
Main offender's picture

This campaign was used by TV Company SKY in Mexico this very year. I'd like to know which one is the original.

Main offender
caprozo911's picture

man im the one who make this campaign ... but i swear i hadn't see this campaign in mexico :)
its old idea and i try to make it with new line
:) thnx

caprozo911
Activity Score 24
Graphic Designer
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