In this campaign, we try to generate a reaction from the viewer by showing them photos that demonstrate the contrast between the social sensitivity and artistry of a photo. In this way, we expose the injustices of the world that sensitize us so much without leaving to one side the beauty and quality that these photos contain, as captured by our best photographers.
Print advertisment created by DDB, Argentina for Getty Images, within the category: Professional Services.
The best and the worst photos.
Chief Creative Officer: Hernán Jauregui
Executive Creative Directors: Adrián Piattoni, Facundo Varela
Creative Directors: Juan Ignacio Martínez Cima, Bruno Macri
Copywriter: Luciano Griessi Pereyra
Art Director: Ezequiel Irureta
Head of Production: Norberto Bodello
Producer: Dante Rodriguez
Photographer: Getty Images
Account Director: Elina Mendez
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