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Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by Mudra, India for Getty Images, within the category: Professional Services.

Advertising Agency: Mudra Communications, Mumbai, India
Chief Creative Officer: Bobby Pawar
Creative Directors: Varun Mehta, Mahendra Bheda
Art Director: Amol Dahanukar
Copywriter: Pranav Harihar Sharma
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Singularity's picture

Uh, is there a concept here somewhere? For that matter, is there any production work here either? I'd love to see what Getty paid for this campaign, but their CFO probably wouldn't want to see what they got for it.

- Jeff

– – – – – – – –
President, Singularity Design
www.SingularityDesign.com
Twitter.com/SingularityDsgn
Is your brand getting the attention it deserves?

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Hibon's picture

Concept not found... search "getawayfrombadwork" :-)

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

OK...i hope it was a hard but clever ad showing the actual result of typing zero images found on Getty. Saying though it was impossible to not found images there...but then i typed it on their website and i read - 0 results found for - " zero images found " - disappointing.

2 possibilties:
- i'm too smart
- IT is the idea but they didn't released it wasnt working. (And in this case, you guys have lost a great opportunity to play with your ad on the website. Maybe having a special wink for all the curious that will be trying this search on Getty).

Guest
Guest's picture

please go through the other Getty work and compare either do better or don't do it.......

Guest
rolling.stone's picture

Hey Bobby, I dont expect such works from you & your guys,

you have done some really good work in past, it does not stand at par with that

Haven't you seen the work done by Rediffusion for getty few weeks earlier,

have a look on that work and rework

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

hari.'s picture

what does this prove? that keywording in getty is pathetic? is that what you are trying to put across?

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

samwanzer28's picture

I don't want to sound dumb but I don't get the idea in this one.... or there's just no idea here.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

LucasPS's picture

Search: "Concept".

..............................Loading.....................................

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Deva's picture

i cant seem to see the idea or understand the concept. Sad.

Deva
Activity Score 14
Creative Director at Singapore
sunilcreates's picture

i don't know what was the idea in there mind. Any way its not coming out.

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
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