Agency Network: 
January 2011

Get Lost in Indonesia is the 1st user generated tourism promotion in Indonesia. It helps citizen to promote their own town or cities or just share their travel experience with everyone on the planet. This ad is 1 of 3 series, created by a Losteners (follower/member/fans of the Get Lost in Indonesia). Started from a Facebook page, now it has more than 5000 pictures of Indonesia (places, people, culinary, arts, animals, etc). Get Lost in Indonesia is non-government related and it's pro bono.

Print advertisment created by Ideate, Indonesia for Get Lost in Indonesia, within the category: Transport.

500 Tribes. 700 Languages. Thousands discoveries.

Advertising Agency: Ideate Jakarta, Indonesia
Creative: Rayan Muktiaki
Illustrator: Taufiq Muhammad

Comments (18)

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manumartin5's picture
Activity Score 1196

this is a creative piece, as an illustrator I too want to do something like this. Wonderful idea, nicely done. 10 on 10

kingzeus's picture
Activity Score 260

Thank you so much for your compliment.

"you are valued for your value so be valuable..."

cbazg1's picture
Activity Score 56

also a brilliant logo

Shahvan's picture
Activity Score 16

brilliant artwork, clear message, sold! :)

everartz's picture
Activity Score 7613

this is very nice, the only thing which i dont like here is the shadow at the bottom of the figures... they are wrong and absolutely unneeded...

| everartz |

kingzeus's picture
Activity Score 260

Thank you for your compliment and input, appreciate it.

"you are valued for your value so be valuable..."

LeeHarvey's picture
Activity Score 3045

I could easily post a political statement here about disappearences in Indonesia but I think I'll pass and just say: wonderful illustration!

luispiter's picture
Activity Score 2756

the art director is brillant

abake's picture
Activity Score 1262

Maybe I'm not the target, but that does not make me want to go to Indonesia...
The illustration is great though.

kleenex's picture
Activity Score 51044

nice graphic.

shahidali's picture
Activity Score 4069

Undoubtedly a daunting task to work on such a detailed piece. However, to me, this has become a visual illustration of the information that the copy contains. The emotional connect that is required for a tourist to make a decision is missing. From visual point of view, the artwork is too cluttered.


Sophia Lambadaridis's picture
Sophia Lambadaridis
Activity Score 64

This is great - I love the logo and illustrations.
Although, I think it really needs a high dose of colour to really exemplify the life and excitement of Indonesian culture.

thewatcher's picture
Activity Score 9

I like it, i think it is straight to the point and not trying to be too clever. Visualizing hundreds of tribes is not easy and this piece done it pretty good. 10 for great idea and illustration.

gigacarol's picture
Activity Score 68

Nice art.

rochadian's picture
Activity Score 10

would you like to teach me?? :)

kyur4's picture
Activity Score 10

I dunno.. but I like the tagline

aliusmanwahyuhidayat's picture
Activity Score 39

Love Nusantara!!!!

Scam Detector's picture
Scam Detector
Activity Score 1048

Tagline is brilliant but this does not want me to visit Indonesia. The art direction is great too but not for a campaign like this.