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jocelyn's picture

great ad

jocelyn
Activity Score 4
General Manager |

jad

Capitalist's picture

I agree...

Capitalist
Activity Score 132
Copywriter |

No idea's too bad...

Desi's picture

Which summer? Was this during the world cup football?

Desi
Activity Score 1042
copycomoelcopi's picture

Is there a special insight I missed?

copycomoelcopi
Activity Score 822
Copywriter
spygroove's picture

@Desi and madperro

It's about the new patriotism during the worldcup in Germany.
Have a look at that: http://hir.harvard.edu/blog/?p=99

spygroove
Activity Score 10
Graphic Designer
comingsoon's picture

...Patriotism...

comingsoon
Activity Score 117
Graphic Designer
addyhoch10's picture

partyotism

addyhoch10
Activity Score 2592
Art Director
slimseni's picture

Now, this is what i call local relevance. big ups.

slimseni
Activity Score 85
Copywriter |

Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?

balaazs's picture

finally a type of emotion in an ad, that's not being used 24/7

balaazs
Activity Score 66
Copywriter
slim's picture

Bang on, creatively and strategically.

slim
Activity Score 1047
Copywriter
muscus's picture

very well done and executed. Thumbs UP!
muscus

muscus
Activity Score 94
Client Servicing |

Be good!

Paruku RabidLeroy's picture

Patriotic and a rather great ad!

Paruku RabidLeroy
Activity Score 112
Other |

I said 'Wooo-hooo.' Happy now?

Guest's picture

I don't understand

Guest
Guest's picture

If you read this you will die in seven days I.D.S.T

Guest
Guest's picture

I.D.S.T........ I Dont Say Truth :P

Guest
Damon Hakim's picture

If this is a germany brand. I would say this could be the best of the year :)

Damon Hakim
Activity Score 25

damonhakim.wordpress.com | The easy way to learn branding

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