Stopping Power

Agency Network: 
May 2017

Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They're empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.

Print advertisment created by Bader Rutter, United States for Generations Against Bullying, within the category: Public Interest, NGO.

Words have stopping power. If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.

Advertising Agency: Bader Rutter, Milwaukee, USA
Creative Director: Mike Fredrick
Art Director: Kerry Tasch Korrer
Copywriter: Mark Henderson
Photographer: Lindsay Gallup

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