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Pry Bar

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Baldwin&, United States for GearWrench, within the category: Industrial, Agriculture.

Advertising Agency: Baldwin&, Raleigh, N.C., USA
Creative Directors: David Baldwin, Bob Ranew
Art Director: Shaun Sundholm
Copywriter: Hayley Reaver
Photographer: Tony Pearce / Raleigh
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Highest Rated

somecopywriter's picture

Nice one. A cool product ad for a boring product done well. Agree the copy could have been a touch tighter. Great series.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
simon.gross's picture

Great writing. Really nice.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
kleenex's picture

I say all ads work nicely.

kleenex
Activity Score 51078
Web Designer/Developer
kleenex's picture

I say all ads work nicely.

kleenex
Activity Score 51078
Web Designer/Developer
thedesignaddict's picture

Clunky headline. Shouldn't the period be a comma?

thedesignaddict
Activity Score 5403
Art Director at Freelance
Roger Keynes's picture

Cool art.
Subhead could be tighter, surely.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

kpratt's picture

I find it refreshing to see a decent copy-driven ad campaign.

kpratt
Activity Score 11
Nike Diesel's picture

Great idea and the copy is very clever.
But AD fails a little bit on some of the visuals, since we tend to read the biggest first.

Nike Diesel
Activity Score 13630
Art Director
mr.x's picture

No fail, they want you to read the biggest first..

mr.x
Activity Score 998
Forsbergs Skola
Nike Diesel's picture
Nike Diesel
Activity Score 13630
Art Director
somecopywriter's picture

Nice one. A cool product ad for a boring product done well. Agree the copy could have been a touch tighter. Great series.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
danielchapman's picture

Decent ad. The subhead is a mess though.

danielchapman
Activity Score 292
rtbrain's picture

Smart writing and tightly art directed work. Well done!

rtbrain
Activity Score 29
Creative Director
jont222's picture

Nice!

jont222
Activity Score 11
juliandeverell's picture

A strong, clean piece of advertising. The message and visuals grab the viewer and the layout makes your eyes wander over the entire page because you almost don't want to miss a thing. It's nothing new or unusual, but it works here.

juliandeverell
Activity Score 11

Julian Deverell - http://www.mediasnap.co.uk

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