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Dollar

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by JWT, Brazil for Gazeta Mercantil, within the category: Media.

Caption

Understand the real value of money.

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D'Andrea, Roberto Fernandez
Art Director / Illustrator: Pedro Izique
Copywriter: Gustavo Gusmão
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mrtalented's picture

another bank note campaign. great art direction though.

mrtalented
Activity Score 2171
Creative Director
tangara's picture

Another (Another something) comment. It`s all lot of people here knows to say.
About the campaign: Wonderful way of thinking.

tangara
Activity Score 14
Guest's picture

Hah! Another ad using the words "one", "dollar", "understand", "real" and "value of money". Not to mention "the". Also, another print ad actually printed in paper. Also, c'mon, do you really have to use pictures AND text?! Ink?? It's sooooooooooooooooooooooooooooooooo overdone!!!!

Guest
Disco Munky's picture

Hilarious. Good point well made.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

tangara's picture

By the way, i think we never can use fire, flags cars, wheels, colors, maps and PHOTOSHOP anymore. It`s to overdone.

tangara
Activity Score 14
yun siang orangutan's picture

Too overdone, you mean.

yun siang orangutan
Activity Score 298
Singapore
tangara's picture

"Too overdone"
Thanks

tangara
Activity Score 14
BOOBJOB LOOBCANNON's picture

Oh you sad anus, picking up on a typo like that.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Disco Munky's picture

I know right?

Seems he's got enough free time to sit watching every post go up on the site waiting to pounce......we can smell our own.

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

federo's picture

come on tangara! do not sign in just to defend your work!
let it do it stuff alone!
if it´s clever enough, your work will defend itself, come on!

federo
Activity Score 781
advertising agency
tangara's picture

I agree with u. ;)
But i think we could talk smarter things than "Another white ad" or " "One more pink ad".... "oooh here comes another ad with a blue sky"
bullshit

tangara
Activity Score 14
BOOBJOB LOOBCANNON's picture

That's a good point. These are great, and they warrant a more talented response than 'mr talented' gave.

I liked these a lot. They made me and a colleague look for ages to pick stuff out of the pictures. So it made us think which was the point. Well done!

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Disco Munky's picture

Money weighs the same and has the same value as blood. True story.

Don't believe me? Take a good look around.

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

valhallenx's picture

Those damn brazilians and their brilliant art!!
I think it's a great idea with an even greater art direction.
Excelent work guys!

by the way... I agree. "Another bank note campaign"?? come on...

valhallenx
Activity Score 92
Copywriter
getconnected2001's picture

The whole campaign is awesome.

http://indianadsblog.blogspot.com/
Amit Singh

getconnected2001
Activity Score 987
Art Director at New Delhi
sold's picture

i like it, muito bom seus félas, hehehe.

sold
Activity Score 3305
Copywriter
StuartLittle's picture

Thumbs up

StuartLittle
Activity Score 466
Other
nautylus's picture

I love the thought! true indeed.

nautylus
Activity Score 77
Creative Director at Y&R | Jeddah
Twinsen1201's picture

Awesome!

Twinsen1201
Activity Score 50
Creative Director
silenciorn's picture

Excellent campaign. Couldn't think of a better way to illustrate the cool and very powerful slogan. Although, "meaning" instead of "value" would have made a lot more "catchy" slogan. After all, that's what I get from the campaign. Maybe it wouldn't work for the purpose of selling a financial magazine.

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

Malala's picture

very creative.nice look. different root. well done guys.

Malala
Activity Score 295
Art Director
Guest commenter's picture

No he doesnt, what are you a snitch..

Guest commenter
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