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Weightlifting

Campaign
Agency Network: 
Published/Aired: 
May 2007

Description

Print advertisement created by BBDO, Guatemala for Gatorade, within the category: Non-Alcoholic Drinks.

Caption

It's in you.

Advertising Agency: BBDO Guatemala
Creative Directors: Carlos Lara
Art Director / Illustrator: Jorge Pineda
Copywriter: Carlos Lara
Photographer: Raul Pineda
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Highest Rated

Rachel.Mann's picture

Like the concept, but wish the shadow matched the placement of the subject more, i.e. the arms would be in the same position, etc.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

restless_r's picture

damn i hate this shadow ads,, i have seen many of them recently

restless_r
Activity Score 275
Art Director
B2B's picture

You're right. Seems like shadows are the thing to do at the moment. Which is exactly why no one should do them.

B2B
Activity Score 104
Copywriter
Lip's picture

I like de concept, not the execution.

Pedro Paes
www.labomboneracriativa.blogspot.com

Lip
Activity Score 234
R. Rinaldi's picture

Done in the 80s.

R. Rinaldi
Activity Score 686
Singapore
NatalieM's picture

Please share the previous ads. I'm interested in seeing them.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Silverinha's picture

Hey braço, stay in the activities. You don't belong to the movement.

Silverinha
Activity Score 65
Pianista
Rachel.Mann's picture

Like the concept, but wish the shadow matched the placement of the subject more, i.e. the arms would be in the same position, etc.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

NatalieM's picture

Liking it. Art direction could use tweaking, though.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

chinaski's picture

these ads made me hate my shadow.

chinaski
Activity Score 951
Copywriter
BOOBJOB LOOBCANNON's picture

Yeah yeah yeah.

The shadow construct yet again.

BOOOOOOOOOOOOOOOOOOOOOOOOOO

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

marcomfouad's picture

I like the shadows idea unless I saw it thousands of times.

marcomfouad
Activity Score 204
Art Director
getconnected2001's picture

Love the concept.

getconnected2001
Activity Score 987
Art Director at New Delhi
mrtalented's picture

welcome to the 80's!

mrtalented
Activity Score 2171
Creative Director
Tincho's picture

WRONG TRANSLATION!, it says: "Is it in you?"

I like them, well done.

Tincho
Activity Score 1093
Art Director
Zeus's picture

coño...esta campaña esta muy buena....me gusto mucho!!!

Zeus
Activity Score 906
somewhere
Guest commenter's picture

used idea. nothing interesting!

Guest commenter
Guest commenter's picture

They could have made it better if the shadow didn't look so fake-ish.

Guest commenter
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