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Taekwondo

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Print advertisement created by DDB, United Arab Emirates for Gatorade, within the category: Non-Alcoholic Drinks.

Caption

Gatorade always wins

Advertising Agency: DDB, Dubai, UAE
Senior Art Director: Issam Al Bouini
Executive Creative Director: Adham Obied
Client servicing: Edward Harris
Illustrator: 6B E- Studio
ADC: Guilhereme Pecego
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Reality Check's picture

The whole campaign has the sweaty sheen that comes from trying too hard to be cool.

Reality Check
Activity Score 2539
dlue's picture

naw, i'd say that it's just doing what it's doing, not trying to be anything other than direct, like, damn it's not even trying to be a metaphor or an allusion to something else, so i dont really understand what if could be trying to hard to do lol, quite literally it's gaterade kicking waters ass, if you wanted some more out of it than take out the head...lol

dlue
Activity Score 342

cheers,
dlue

Shingo's picture

lovely campaign

Shingo
Activity Score 408
Adaddicted's picture

like the art!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

SpaceDude's picture

sorry but i think the campaign is not cool enough for gatorade......I mean, the product "beating" the competition? could be better.

SpaceDude
Activity Score 42
dlue's picture

right enough it could be in like the blood sport ring with wax and glass on it's wrappings lol.... or like the godzilla scene from crank 2... damn that was a good movie.... is that out on dluray ? i thik i'm going to go pick that up

dlue
Activity Score 342

cheers,
dlue

Axl_Ink's picture

Esta bueno me gusta

Axl_Ink
Activity Score 6
Graphic Designer
feddy_boo179's picture

the art direction is cool, I like the colors used in the whole campaign ^^

feddy_boo179
Activity Score 71
Guest's picture

where was this ad published?

Guest
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