Agency Network: 
June 2008

Print advertisment created by BBDO, Brazil for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Account Supervisor: Ricardo Taunay
Advertiser's Supervisor: Guillermo Roman

Comments (8)

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stbn82's picture
Activity Score 7

nice campaign. but the kids understand this? know this photos? Is a effective campaign? I think no.

ChuckNorris's picture
Activity Score 834

I think it's targeted at parents.

Kids probably have no idea what these pictures represent.

getconnected2001's picture
Activity Score 987

Like the whole campaign.
India at Cannes'08

andré ™'s picture
andré ™
Activity Score 144

Cool picture...

Mister P's picture
Mister P
Activity Score 51

beautiful idea!

madcreation's picture
Activity Score 2

4 those of you that might not know, this is a recreation of a very famous Pele picture from when brazil won the world cup. I love this campaign.

STRTLRS's picture
Activity Score 1601

Those photos in the series are iconic to both parents and kids. And no, this campaign is not aimed at kids. Kids have no buying power. They just persuade parents to buy them stuff.

I think, therefore... yeah.

Guest's picture

The parent´s decide what´s good for their kids, this campaign is aimed to them.