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Soccer

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by BBDO, Brazil for Gatorade, within the category: Non-Alcoholic Drinks.

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Account Supervisor: Ricardo Taunay
Advertiser's Supervisor: Guillermo Roman
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stbn82's picture

nice campaign. but the kids understand this? know this photos? Is a effective campaign? I think no.

stbn82
Activity Score 7
copywriter
ChuckNorris's picture

I think it's targeted at parents.

Kids probably have no idea what these pictures represent.

ChuckNorris
Activity Score 834
Creative Director
getconnected2001's picture

Like the whole campaign.
-----
http://indianadsblog.blogspot.com/
India at Cannes'08

getconnected2001
Activity Score 987
Art Director at New Delhi
andré ™'s picture

Cool picture...

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

Mister P's picture

beautiful idea!

Mister P
Activity Score 51
Creative Director
madcreation's picture

4 those of you that might not know, this is a recreation of a very famous Pele picture from when brazil won the world cup. I love this campaign.

madcreation
Activity Score 2
Art Director
STRTLRS's picture

Those photos in the series are iconic to both parents and kids. And no, this campaign is not aimed at kids. Kids have no buying power. They just persuade parents to buy them stuff.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

Guest's picture

The parent´s decide what´s good for their kids, this campaign is aimed to them.

Guest
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