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Published/Aired: 
May 2007

Description

Print advertisement created by BBDO, Guatemala for Gatorade, within the category: Non-Alcoholic Drinks.

Caption

It's in you.

Advertising Agency: BBDO Guatemala
Creative Directors: Carlos Lara
Art Director / Illustrator: Jorge Pineda
Copywriter: Carlos Lara
Photographer: Raul Pineda
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JC Carvalho's picture

nice

=)

JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

R. Rinaldi's picture

Done, sorry.

R. Rinaldi
Activity Score 686
Singapore
Philip's picture

OMG I call these kind of ads "Shadow ads". If the team does not know how to say what they want to about the product the let the shadow speak, because its always easily adjustable and linked to the actual item. There should be a shadow ad hall of fame. There are thousands of them.

Philip
Activity Score 65
Creative Director
Byte's picture

Boring.

Byte
Activity Score 327
Art Director |

Byte!

Varunp's picture

simple and nice....

Varunp
Activity Score 9
Jon-Paul Mountford's picture

Okkay, I may poking a hornets nest here, but...

I like this one a lot, best of the three, yes shadows are cliche's (what isn't). But there good ways and not good ways to re do a cliche.
This one has nice Art Direction and a great location, maybee nobody sweated blood over it but I've seen a whole lot worse.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

getconnected2001's picture

Well art directed.
The best of all.

getconnected2001
Activity Score 987
Art Director at New Delhi
mrtalented's picture

boring since 80's

mrtalented
Activity Score 2171
Creative Director
Tincho's picture

WRONG TRANSLATION!, it says: "Is it in you?"

I like them, well done.

Tincho
Activity Score 1093
Art Director
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