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Lungs

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by BBDO, Poland for Gatorade, within the category: Non-Alcoholic Drinks.

Caption

7 kilometers behind you. Breathe in. breath out. Air won't run out on you. / Is it in you?

Advertising Agency: BBDO Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Bartek Grala
Copywriter: Daniel Piecka
Illustrator: Bartek Grala
Additional credits: Patrycja Bruź, Katarzyna Maluszycka
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shahid.h's picture

fine layouts and execution...not very convinced with the idea though

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Both Sides of the Brain's picture

WTF? Ivan, what are these?

Both Sides of t...
Activity Score 173
Copywriter at Bombay
ivan's picture

Print and outdoor. What are you suggesting? :)

ivan
Creative Director at Ads of the World
Guest's picture

Yeah these are really bad.
They look horrible for a product you should want to drink.
Try watching a program on ants next time you eat your tea

Guest
NastyJester's picture

I really don't like the lines. With the first one I wasn't sure whether to read the the left column then the right, or from top to bottom. And I agree with the comments about unappetising imagery... I know people might argue 'yeah, but it's for a fitness drink' but they should still look appealing.

NastyJester
Activity Score 740
Copywriter
Gaworka's picture

I think it's a great, but the idea looks better in Polish language

Gaworka
Activity Score 4
Copywriter
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