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Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by BBDO, Poland for Gatorade, within the category: Non-Alcoholic Drinks.

Caption

39 kilometers behind you. Your heart will not brake. You will brake the record / Is it in you?

Advertising Agency: BBDO Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Bartek Grala
Copywriter: Daniel Piecka
Illustrator: Bartek Grala
Additional credits: Patrycja Bruź, Katarzyna Maluszycka
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Highest Rated

just write's picture

not interesting at alll..

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

YEUK!! Having worked in foods I know how easy it is to put off customers. Any negative taste in the mouth, be it from an animal, people dipping their fingers in the bowl, or bodily parts are a definite no-no. The name of the game is appetite appeal not unsavoury images. The only thing it portrays is function. But at the expense of good taste? Bah!

Guest
Guest's picture

Gatored doesn´t sell taste. It sells sport´s attitude.
Sorry for my english.

Guest
Guest's picture

seriously, if you're going to publish this on aotw, have a proof reader (or a friggin translator) check your ad first.

39 kilometerS !!!
Your heart will not BREAK. You will BREAK the record.

there is no excuse for bad english on that simple level. anyhow the copy sucks donkey balls...

Guest
Prof's picture

seriously guys, if you're going to publish this ad on aotw, at least either get a spellchecker or a translator.

39 kilometerS !!!

it's BREAK, not brake.

there is no excuse for bad english especially when it's so in-your-face wrong. bad copywriting and the line sucks donkey balls anyways.

Prof
Activity Score 1449
Copywriter |

Quite really.

just write's picture

not interesting at alll..

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

Gatored doesn´t sell taste. It sells sport´s attitude.

But people with attitudes consume foods and drinks. The images are a turn off to the many and appealing to the few.

Guest
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