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Football

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

Print advertisement created by BBDO, Romania for Gatorade, within the category: Non-Alcoholic Drinks.

Caption

Rehydrate responsibly

Advertising Agency: Graffiti BBDO, Romania
Creative Director: Ema Prisca
Art Director / Illustrator / Photographer: Cosmin Simionescu
Copywriter: Dan Stanescu
Additional credits: Cristian Gomoi, Ioana Ghilerdea
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Guest's picture

I don't think I get it.

Guest
Guest's picture

that refers to flower now read the copy

Guest
Guest's picture

i don't get it and even if i got it, it could look me cold.

Guest
just write's picture

I dont get it at alll... somebody explain?

just write
Activity Score 651
Copywriter at Banyantree communications
A stranger abroad's picture

I *think* i get it. Well I can guess. When dehydrated you feel flat, like a deflated ball. So they have dramatized a deflated ball in 2D.

The 'responsibly' word is a mystery, but has a nicer and more edgy ring to it than just 'rehydrate'.

Was I right? Do I get a prize? It was only a guess...

A stranger abroad
Activity Score 427
Copywriter at Singapore
AmigoInvisible's picture

I don't know, I don't really associate being dehydrated as being "flat" at all.

And, like you said, should that be the correct interpretation, why "responsibly"? Where does that come from?

Perhaps the concept behind it is brilliant (I have no idea), but it's too cryptic.

Good luck!

AmigoInvisible
Activity Score 195
Dev Kumar's picture

The strong tagline made up for the far-fetched visuals.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

I'ts a pun for "Drink responsibly" as in alcoholic beverages... If you don't "drink responsibly" you end up flat on the pavement, same goes if you don't rehydrate responsibly... it just has a sporty twist...

Guest
ivan's picture

I thought it means the ball has been destroyed because of the power Gatorade provides.

ivan
Creative Director at Ads of the World
Guest's picture

I think this is it.
But I think it could work like the other guy said.
Anyway it's a nice representation of sports symbols, balls like something like flowers or smt like that.
I like it all and they could make with any kind of sport.

cheers

Guest
Aphex's picture

Qué avisos tan aburridos. Ni para ir en la puerta de una bodega!!

HOUSTON TENEMOS UN PROBLEMA!!

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

AlphaDog's picture

Interesting desconstruction, too bad there is no idea

AlphaDog
Activity Score 265

Seek and Destroy

Guest's picture

G gives u the power to compete to the maximum.
If you drink too much you'll act like superman.

Guest
Guest's picture

"Hydrate Responsibly" has been a tag for Glaceau Vitamin water for a long while now.

Guest
Guest's picture

Too far stretched from the drink responsibly line

Guest
hari.'s picture

Kick the soccer ball to shreds

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

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