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ALAA's picture

I love the camp.... coooool.

ALAA
Activity Score 441
Art Director
CDart's picture

Actualy... I think its a weak idea, but i like the execution... Not Bad.
;)

CDart
Activity Score 54
Creative Director
Lorem Ipsum's picture

no. taxes are evil. paper is ok

Lorem Ipsum
Activity Score 49
Other
back2b's picture

Good point.

I do sympathise with paper as well.
:)

back2b
Activity Score 191
Other
Heads's picture

Lol

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

cheok's picture

hmm.. nice art direction. But dont you think the idea is a little weak ?

cheok
Activity Score 32
Other
satan's picture

A very good dramatisation,
but weak on theme,
agreed CHEOK

satan
Activity Score 181
Client Servicing
purplesimon's picture

As a freelance copywriter, paper is most definitely not evil, whereas taxes most definitely are.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
AdDavid's picture

good execution, but weak idea. wud have worked well for something else, but not this.

AdDavid
Activity Score 406
Other
amit sonar's picture

i love the campaign
nice art direction

amit sonar
Activity Score 12
Creative Director
bknowlden's picture

These are great, when have you seen anything near this for tax preparation?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

ivan's picture

Very tough category. Fun campaign for sure.

ivan
Creative Director at Ads of the World
nemesis's picture

It's funny, but I find the idea kinda dumb and lame.

nemesis
Activity Score 765
Creative Director
thecharles's picture

Wrong, taxes are evil. Paper is paper.

thecharles
Activity Score 104
Graphic Designer
Claus Thaler's picture

Hey, wait a second, I don´t get ist: These are print ads, am I right? Printed ads in magazines? Which mean that they´re printed on paper? And these people are trying to tell me that paper is evil?

Claus Thaler
Activity Score 32
Copywriter
popdistortion's picture

You're going way to deep. No need on this ad.

popdistortion
Activity Score 1592
popdistortion's picture

At first glance I thought that evil paper gnome wanted to light himself on fire. Nice art but the idea isn't that great.

popdistortion
Activity Score 1592
Desi's picture

The logic is all wrong. It is not the paper, it is process. Obviously the idea came first.

Desi
Activity Score 1042
JELLYGOOSE's picture

it is the first time that I see a print campaign with photo shootings/production for taxes. and thats all ok. but why the paper is evil?!?
I mean this is a wierd anaolgy I guess. cuz if the paper is evil than the final exams are good but the paper is evil! WHATTT? :) taxes are evil. dont hate paper. love 'em b'oi!

JELLYGOOSE
Activity Score 88
Copywriter
mariayya's picture

great, excellent for the category, impecable art direction, and yes, for this kind of thing probably paper is evil because it doesn't allow any mistakes when filling out the forms, if you make one you can't correct it and have to start over!
lovely

mariayya
Activity Score 150
Copywriter
ripster's picture

great and silly

somehow i want to believe that the line is not close enough to the product, but on the other hand, actually it's a genious line. Can't get it out of my head.

who can say that about their last product?

BMW Z8 is deadly
Drive safer with BMW Z9

woo, see the difference?
"Paper is evil" works, BMW Z8 does not. BMW or any other company would never create a negative story about their own products, even if there is a successor. The Online Tax Product (it's not, i just call it product) is pretty adequate for this idea, so they used it.

One of the freshest campaigns i have seen for some time.

ripster
Activity Score 152
Other
ALAA's picture

Hi ripster.. I don't know if i get you.. they are saying paper its evil which is not there product.. So nothing negative they said abut there product which is the online.

Thanks.

ALAA
Activity Score 441
Art Director
Bianconiglio's picture

is this an insight based ad?

Bianconiglio
Activity Score 406
Copywriter
namalsan's picture

great

namalsan
Activity Score 2
Art Director
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