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Forever Young

Agency Network: 
Published/Aired: 
December 2011
Garnier Print Ad -  Forever Young

Description

Print advertisement created by Publicis, Switzerland for Garnier, within the category: Health.

Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Peter Rettinghausen
Copywriter: Peter Rettinghausen
Art Director: Bruce Roberts
Photographer: Scheffold Vizner
Account Executives: Margrit Weber, Jennifer Meier
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fadirahhal's picture

Idea is ok, but need more work

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
chicagohour's picture

:)

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

pierrelastname's picture

done!

pierrelastname
Activity Score 2869
Copywriter
Milan Solanki's picture

yes, idea is good

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Drogag's picture

she not like clean theet

Drogag
Activity Score 112
Creative Director
NicoCiego's picture

what?

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Hadrons's picture

cute.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackmancer2017's picture

I think the joke is more convincing than the product here. And it was a pretty lame joke in the first place.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
pez's picture

Sorry, but this is obviously misleading advertising. Seems like student work for me.

pez
Activity Score 1804
Creative Director
Bianconiglio's picture

Like it, but need more art direction

Bianconiglio
Activity Score 406
Copywriter
Prasad Weerasekara's picture

ha ha haa..! good one.!

Prasad Weerasekara
Activity Score 653
jenny ray's picture

OMG, she is married to a very old man, is it?

jenny ray
Activity Score 52
simonds08's picture

possibly, but she is also a very old woman.

simonds08
Activity Score 598
andylefty's picture

Done and feels too easy.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
MicheleVirgilio's picture

Good idea, not so much the art direction.

MicheleVirgilio
Activity Score 2617
vote4pedro's picture

For anyone who missed the link. It's an obvious rip off.

vote4pedro
Activity Score 4601
Copywriter
Setinho's picture

Creative, but disgusting. Women don't like to see this kind of ad.

Setinho
Activity Score 306
General Manager
The JACK's picture

the Fake one.. not possible...and unbelievable.....not convincing...

The JACK
Activity Score 438
Marketing Manager
pavel23's picture

Mega done, even from the same Network!!!!!

pavel23
Activity Score 30
Junior Art Director
Roger Keynes's picture

Not persuasive. Not smart.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Wordfruit's picture

Exaggeration is of course effective in many cases -- for drama.

But I don't think exaggeration is always the way to go -- if someone is buying cream that will make their skin look younger, I think something that is actually believable is likely to be more effective.

Wordfruit
Activity Score 1023
Lazarus's picture

Not buying this. And I'm sure the client didn't either.

Lazarus
Activity Score 1536
Creative Director
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