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Guest's picture

It seems from the stance of the woman that she had a knife in her right hand in the original idea.

Guest
john doe's picture

ouch!

john doe
Activity Score 1571
Art Director
Guest's picture

Speaking of which, the original (Lithuanian) copywriting said "MOMMY'S HURT". And that's not nice (I mean, "improving" the copy when you want the rest of the world to see it.)

Guest
Guest's picture

Speaking of which, the original (Lithuanian) copywriting said "MOMMY'S HURT". And that's not nice (I mean, "improving" the copy when you want the rest of the world to see it.)

Guest
Guest's picture

ironic, the agency name lol

Guest
jsantanaxp's picture

LOL.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

Guest's picture

What happens if you don't rip the pages apart?

Guest
Favete's picture

Well... you don't see the art... D'OHHHHHHHHH!

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

Guest's picture

Then the entire campaign is an epic disaster. Art directors will loose their jobs, agencies will go under - it'll be the end of creative advertising forever. We'll have to go back to newspapers as our primary source of advertising, even B&W televisions. IT'S THE END OF DAYS!!!!

OR

You could just realize that that would be an isolated incident and never leave a dumb-ass comment like the one you left - ever!

Guest
Guest's picture

Then the entire campaign is an epic disaster. Art directors will loose their jobs, agencies will go under - it'll be the end of creative advertising forever. We'll have to go back to newspapers as our primary source of advertising, even B&W televisions. IT'S THE END OF DAYS!!!!

OR

You could just realize that that would be an isolated incident and never leave a dumb-ass comment like the one you left - ever!

Guest
manugon's picture

This ad is one of the scariest things I've ever seen. That cold, almost alien art direction, the kid's psycho eyes and the woman's super-strength that lets her lift that huge baby with one hand... This won't make women start taking care of their nipples so much as make them stop having babies altogether.

manugon
Activity Score 142
burocreativo
sneakyhands's picture

the one handed baby grip got me too. readers of a maternity mag would definitely find this out of touch.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

that baby looks improportionate and I bet no woman having a child would ever hold a baby like this.

Guest
jsptrck404's picture

look at all these pretty trees. forest? what forest?

jsptrck404
Activity Score 437
Art Director |

| think small |

Advertising Pawn's picture

Does this mean you can use the baby as a stapler?

Join the advertising orgy: http://advertisingpawn.com

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

STRTLRS's picture

Not really. But it will strip your old wallpaper for free or serve as a toenail clipper if you feed it well.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

dsklan's picture

the white mike tyson;)

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

that baby would have tore her a new one. No doubt

Guest
Guest's picture

wasn't this done for a detergent?

Guest
Guest's picture

I like her boob

Guest
Guest's picture

I like her boob

Guest
pietmiller's picture

This is absolutely appaling stuff. To come up with it is allready a sign of bad mental health, to actualle sell and produce it makes you a Hanibal Lecter. Get help!

pietmiller
Activity Score 100
Creative Director
Guest's picture

It seems from the stance of the woman that she had a knife in her right hand in the original idea.

Guest
Guest's picture

She must be quite furious, look at her lips.

Guest
pocapena's picture

Is there any mother here?
Breastfeeding is really painful, specially to your first son. When mummy dicover it, is not exactly tenderness that she feels.
OK, maybe the baby is too big and looks psychopath but in my opinion the ad works very well. If you are target of course.

pocapena
Activity Score 29
spain
SeanMartin's picture

Exactly. So many people are focusing on the *look* of the ad that they seem to forget that this is a very well-targeted piece of work. The photo could have been composed a little better to make it all look a little more natural, but the impact is tremendous and immediate. Bravo.

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No, I am not a media buyer.

SeanMartin
Guest's picture

Una idea muy buena que se vio cagada por forzarla. La cargada del bebe la bajo de un 10 a un 6, 7

Guest
Guest's picture

Focusing on the message, it really hits its crowd. Would have liked to find out that the lotion is baby-friendly, however. Important information! www.culture-buzz.com

Guest
puppiepoppy's picture

Imagine what the dad can do! *wink

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Guest's picture

great idea....even if some of you dont see boobs often.(you are all excited with this ad)

Guest
Guest's picture

That doesn't look like a voluptuous booby from a nursing mother.

Guest
adgoddess's picture

Good use of glue.

adgoddess
Activity Score 369
ma3's picture

Creative!

ma3
Activity Score 20
graphic Designer
Guest's picture

There's no way in hell those boobs could feed a baby anyways.

Guest
Dale's picture

I can't believe these comments. This is actually a clever execution that will hit home with the target audience. This is a good ad.

- The only thing rarer than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

There's a baby in the picture?

Guest
Guest's picture

Typical Lithuanian crap advertising, no idea, no art direction

Guest
Guest's picture

why is she smiling/smirking??

Guest
Dreaming's picture

theme is really creative.....................

Dreaming
Activity Score 50
Creative Director at Ad agency as a creative head cum copy writer
Humayoun's picture

Isn't that discouraging for new moms, what kind of work was that.

Humayoun
Activity Score 6
Creative Director at Addictive Advertising
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