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Real Tweets

Agency Network: 
Published/Aired: 
April 2017
Description: 

Passion for Life – that’s what GARDENA stands for. Therefor all of GARDENA’s products aim to inspire humans to go out and re-connect with nature and life.

Idea: Twitter is one of the most known and used Apps and a terminal, when it comes to fake news. But in fact its name refers to a thing, one can only experience offline, in “real” nature.

Solution: Make people aware of the fact, that real tweets happen outside by showing well known songbirds similar to the twitter logo, while referring to the role of twitter when it comes to fake news.

Print advertisment created by Heimat, Austria for Gardena, within the category: House, Garden.

Real Tweets instead of Fake News. Turn off your Smartphone and enjoy Nature.

Comments (4)

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Highest Rated

morse's picture
morse
Activity Score 18024

Good insight, smart of Gardena to help promote social media free time.

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morse's picture
morse
Activity Score 18024

Good insight, smart of Gardena to help promote social media free time.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

halaby87's picture
halaby87
Activity Score 10142

okay

oxonic's picture
oxonic
Activity Score 550

very nice idea.

Filipp Paster's picture
Filipp Paster
Activity Score 121

I like the idea, but execution is lacking clearness. And HL is almost invisible in bottom left corner.

Copywriter

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