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Little red riding hood

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by Ogilvy, Mexico for Gandhi Bookstores, within the category: Retail Services.

Caption

Find your book.

Advertising Agency: Ogilvy & Mather, México
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Agustín Vélez
Art Directors: Gabriel Martínez, Demian Nájera, Iván Carrasco
Copywriters: Gabriel Martínez, Demian Nájera, Agustín Vélez, José Montalvo
Illustrator: Ricardo Salamanca
Photographer: Iván Belaustegui / NT producciones
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Highest Rated

Dr. Darm's picture

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Dr. Darm
Activity Score 13
writersblog's picture

I like the artwork though.

writersblog
Activity Score 553
Copywriter
thedesignaddict's picture

The concept is hard to figure out.

thedesignaddict
Activity Score 5403
Art Director at Freelance
ace85le's picture

Concept is nothing special but execution sure grabs attention!

ace85le
Activity Score 3935
Marketing Manager |

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arke1's picture

Another beautiful illustration by Salamanca.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

Kriativity's picture

see the idea is actually good..(but u have to read the book to understand it)..am sure avid book readers connect with the ad instantly!

Kriativity
Activity Score 414
Dr. Darm's picture

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Dr. Darm
Activity Score 13
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