Agency Network: 
October 2010

Print advertisment created by DM9 JaymeSyfu, Philippines for Gabriela, within the category: Fashion.

This season's collection.
See how powerty and corruption came into fashion.
Project Runaway
A satirical fashion show

Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Associate CD / Art Director: Herbert Hernandez
Art Director / Illustrator: Allan Montayre

Comments (6)

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Anonymous Author's picture
Anonymous Author
Activity Score 1541

Poverty, corruption, fashion, satire; juxtaposition gone mad.

Write a wise saying and your name will live forever – Anonymous.

Billoughsby's picture
Activity Score 5144

I think Al Capp said it best.

That's it.

Guest's picture

Funny photoshopping near the feet

dreadboy's picture
Activity Score 413

but wtf happened to her feet? Aside of that, I like this campaign.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Billoughsby's picture
Activity Score 5144

Unless I miss my guess, the odd join of feet to earth means the model was never in this location. Not a horrible cheat, but they needed to do better work there, you're right. Kind of undermines the authenticity of the ad.

That's it.

joelapompe's picture
Activity Score 3853

very similar to Surfrider Calendar (Bronze Lion in 2008) : don't you think?