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Published/Aired: 
December 2010
Fundacja Azylu pod Psim Aniołem Print Ad -  Doggie

Description

Print advertisement created by Mather, Poland for Fundacja Azylu pod Psim Aniołem, within the category: Public Interest, NGO.

Caption

Not every doggie is merry at Christmas.
Donate: www.psianiol.org.pl

Advertising Agency: Mather Communications, Warsaw, Poland
Creative Director: Paweł Merecz
Copywriter: Bartek Grzesiak
Art Directors: Daria Ferda, Monika Duch
Photographer: Jacek Kołodziejski / SHOOTME
Production: Luiza Doraczyńska / RedWorks
Postproduction: Iza Zembrzuska
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jackmancer2017's picture

Haha, I think it's funny but not really because of what's going on in the ad but mainly because this is an ad for a dog shelter ;p

jackmancer2017
miko1aj's picture

yep. This is "creative", and i appreciate that there is an idea, but... sorry to tell. It's not a theme to be frivolous clowns out there.

miko1aj
Activity Score 3086
Oblabla's picture

good and funny way to draw attention. the guy doesn't want to be the dog either..or not?

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

LeeHarvey's picture

Agree, this doggy doesn't look happy at all. Strange ad, 4/10.

LeeHarvey
Activity Score 3045
Creative Director
CuriousPencil's picture

Lovely. Hope their target audience is as broadminded as we are.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Hey Curious Pencil, I always love you comments! do you have a link to your website?

Guest
Guest's picture

The target audience for this ad are actually clubbers. It's a postcard inserted in envelope with flyers promoting cultural and nightlife events, distributed in party venues and also posters placed in such venues. Christmas and first months of New Year (when you can donate 1% of your income tax to the chosen NGO) is kind of eruption period for charity campaigns. It was a purpose for this piece to be different than all the rest of such campaigns and to draw attention of people who sort of became habituated seeing tear-jerking charity ads.

Guest
CuriousPencil's picture

Well then it's a win in my book: uses the visual language they'll click with, whether or not they're part of an SM scene, they'll no doubt be familar with it. And because it has funny, and is serious, it'll distinguish itself from the slew of appeals with puppies and sadness and tearjerkers. Nice one. Would be great if you could let us know the results of this. And thanks for taking part in the conversation here.

CuriousPencil
Activity Score 4225
Copywriter
Dzsoi's picture

You should have put this explanation below the ad... you would have got higher rates, at least from me, definitely.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
miko1aj's picture

Yeah. "broadminded we are". Phew. How good we are so tolerant and broadminded and clever and proud. Phew.

miko1aj
Activity Score 3086
Guest's picture

stupid and more or less senesless. (for the reason)

if its only purpose is to draw attention it may succeed....

Guest
Guest's picture

I dont like the postprocessing here, looks very quick and harsh. I like the general idea and conception, not the execution, it seems a bit vulgar and cheap (regarding styling, his expression, the casting of the girl)

Guest
Guest's picture

mather communication Warsaw and their Ghost ad factory

Guest
New Nice and Fun's picture

Bad idea - Bad Art !

They'll never get any money!

New Nice and Fun
Activity Score 377
leandro pinho's picture

bom bom

leandro pinho
Activity Score 6
JeffP's picture

Haha. Not my style of Christmas but the tagline is just awesome.
Now, if the Media agency did their job and placed this ad in the right places, it should work well.

JeffP
Activity Score 810
Marketing Manager at TomTom
SCHIZFLUX's picture

I like it outside its purpose. As for the purpose... I think the ad is a bit too cute to elicit a proper response. It does not charge the viewer emotionally vis-à-vis the stated purpose. The viewer sees the picture, laughs at it for what it is (or may be).. and that's it. How am I supposed to know it's actually about a dog shelter?

SCHIZFLUX
Activity Score 40
Janae's picture

can't see the connection to the target group.
the homepage show an absolut opposite with small
children and a loving family.

Janae
Activity Score 385
Jimmy Terroir's picture

Anything thats a change from tugging on heart strings is a good change
Go them for actually doing something different

Jimmy Terroir
Activity Score 35
Planner
peppermintfountain's picture

first glance - WTF
second time - Hmmmm
third look - actually not bad!!

peppermintfountain
Activity Score 17
Copywriter
Guest's picture

But the doggie on the photo IS happy...obviously...

Guest
nicebastard's picture

I guess so, judging by ripped presents. Unhappy ones are in the shelter

nicebastard
Activity Score 298
javoespinoza's picture

i like. simple and funny, but the website is horrible

javoespinoza
Activity Score 118
Copywriter
MidasTouch's picture

Oh, gosh I hate sex in adds.
So stupid, so unjustified, so first degree, so false.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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