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Agency Network: 
Published/Aired: 
February 2009

Description

Print advertisement created by La Cocina, Venezuela for Fundación Seguros Caracas, within the category: Public Interest, NGO.

Caption

When you use a mobile while you drive, your head is somewhere else.

Advertising Agency: La Cocina Publicidad, Caracas, Venezuela
Creative Directors: Gina Strusi
Art Directors: Gina Strusi
Copywriter: Florencio Ros
Photographer: Gustavo Dao
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ginu's picture

copy sucks....

ginu
Activity Score 140
Web Designer/Developer at chennai
wildbore's picture

agree....but nice idea.

wildbore
Activity Score 749
Creative Director at - - -
thefakehuman's picture

copy could have been far better...

thefakehuman
Activity Score 410

- Life Feeds on Life -

Jumo's picture

Copy = subtittles.
Le client : "Vous êtes sûr que c'est compréhensible ?"
L'agence : "Si vous voulez on l'écrit en bas…"
Le client : "Ok."

Jumo
Activity Score 592
Art Director |

Jumo

CurryJ's picture

where's your head at?

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

Ritika S's picture

total nonsense...bad copy

Ritika S
Activity Score 6
Marketing Manager at crayons advertising |

ritz

Guest's picture

if you don't watch out, you can loose your head

Guest
Guest's picture

i think their heads are up their butts

Guest
indo's picture

Copy is still okay & the artwork but, what are they talking about?

indo
Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
Guest's picture

Why are you even bothering to rate the ad if you don't know what they are talking about?

Guest
Guest's picture

malo!!!!!!

Guest
BenditaSeaTuZurda's picture

really really really, did I say really?, bad!

BenditaSeaTuZurda
Activity Score 150
Art Director at Conill Saatchi & Saatchi LA
Guest's picture

I like these. The copy doesn't suck. It serves its purpose and explains the idea. Arresting visuals sometimes require straight copy.

And let's refrain from posting cruel comments. Constructive criticism is fine. Destructive criticism is unprofessional. We're all adults here, folks.

Guest
ginu's picture

If you are giving straight copy, then don't waste your time for graphical execution. Just put the copy in a blank sheet, enough.

ginu
Activity Score 140
Web Designer/Developer at chennai
Guest's picture

nice insight, bad copy, literal execution. Could be much better

Guest
tacaz0n's picture

Copy is choppy and abrupt as if a child were explaining to me why it would naughty for me to use Mr. Cell phone when I'm driving. Should spend some time rewording the headline.

tacaz0n
Activity Score 64
Graphic Designer
shahidali's picture

dudes, isn't the basis task to keep it plain and simple? if so, its brilliant.
no one will dare miss the message.
i like the motor bike ad though.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

just write's picture

and Florencio Ros

when you were writing copy your head was also somewhere else...

just write
Activity Score 651
Copywriter at Banyantree communications
theanc's picture

Copy is explaining the ad. Bad.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

El inglés del venezolano por el piso

"Guasó mode foker" Ai espik inglich.

Por ahí me vino a la mente algo así como: diez palabras.....publicidad....normas....algo así.

Guest
Guest's picture

It's not an excuse, but I think it lost a lot in the translation. In spanish it have not a literal meaning.

Guest
Guest's picture

Stop using your phone...use your head.

Guest
Guest's picture

Buena fotografía, y el aviso funciona. El problema es que la traducción no es adecuada para el americano.

Guest
dongdui's picture

It's simple idea.

dongdui
Activity Score 20
Burapha
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