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Agency Network: 
Published/Aired: 
February 2009

Description

Print advertisement created by La Cocina, Venezuela for Fundación Seguros Caracas, within the category: Public Interest, NGO.

Caption

When you use a mobile while you drive, your head is somewhere else.

Advertising Agency: La Cocina Publicidad, Caracas, Venezuela
Creative Directors: Gina Strusi
Art Directors: Gina Strusi
Copywriter: Florencio Ros
Photographer: Gustavo Dao
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Highest Rated

Emanresu's picture

Is that a rule etched in stone? I am sure that there are many ads that do that, which people enjoy. A couple years back there was an ad for Snickers which read "It's what you would want" and the three ads illustrated Halloween night with the Trick o' Treaters wearing a mask of the person that is answering the door. I thought that quiet a few people enjoyed that ad.

Is that not going against your law?

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
ginu's picture

terrible copy,

ginu
Activity Score 140
Web Designer/Developer at chennai
Guest's picture

rule nr 1: don't say what you show, and don't show what you say.

rule nr 2: if the idea is visual, keep the copy simple and straight.

you fucked up

Guest
Emanresu's picture

Is that a rule etched in stone? I am sure that there are many ads that do that, which people enjoy. A couple years back there was an ad for Snickers which read "It's what you would want" and the three ads illustrated Halloween night with the Trick o' Treaters wearing a mask of the person that is answering the door. I thought that quiet a few people enjoyed that ad.

Is that not going against your law?

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
everartz's picture

shut up you guest!
this is a very nice ad and its an informative so it has to be this way..

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

Everatz, you must be connected to these bullshit ads in some way. There is no other reason for you to leave comments on three of the four and be so damn defensive. Face it – they ain't all that.

Guest
Guest's picture

Hey guys, I think the ads are great though I think there is something lacking the art direction....... they get your attention & force you read the copy, quite the objective for the ads!!!

Guest
tantrik_indian's picture

How about a line like - Gone with the call.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture

nah that line sux//back to adskool brutha

Guest
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