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Thermometer

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by McCann, Argentina for Fundación Par, within the category: Public Interest, NGO.

Caption

Children with disabilities feel like going to school like any other kid.
We are all equal. We need inclusive schools.

Advertising Agency: Mccann Erickson Argentina
Chief Creative Director: Sebastián Castañeda
Art Director: Fernando Serra
Copywriter: Nicolás Centroni
Account Manager: Victoria Ortelli
Producer: Gabriel Castro
Photographer: Buenavista Fotografía
Illustrator: Hernán Sanchez
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Highest Rated

Guest's picture

I agree with the comment before this. Normal and disable kids have feel like going to school the same way, so, they don´t want to go the school. That is the insight.

Guest
velle's picture

Lost in translation...
I see the idea, but it's not coming through.

velle
Activity Score 1550
Copywriter
AssassinX's picture

Harry Potter in bed?

AssassinX
Activity Score 1329
Guest's picture

sixth sense?

Guest
Guest's picture

The kid is disable and he doesn't like school as any regular kid, so he is putting the thermometer close to the lamp, to convince his mother that he is sick, so conclusion... the kid is normal even if he is disable.
line should be disability doesn't make kids retarded, that is why the "we are equal".
Good concept.

Guest
Guest's picture

I saw this campaign in Spanish for the first time and I think that a more direct translation would be something like this: "Children with disabilities hate going to school like any other kid." Now, you got to understand the insight. Kids in Argentina play that trick to skip school.

Guest
Guest's picture

I agree with the comment before this. Normal and disable kids have feel like going to school the same way, so, they don´t want to go the school. That is the insight.

Guest
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