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Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by McCann, Argentina for Fundación Par, within the category: Public Interest, NGO.

Caption

Children with disabilities feel like going to school like any other kid.
We are all equal. We need inclusive schools.

Advertising Agency: Mccann Erickson Argentina
Chief Creative Director: Sebastián Castañeda
Art Director: Fernando Serra
Copywriter: Nicolás Centroni
Account Manager: Victoria Ortelli
Producer: Gabriel Castro
Photographer: Buenavista Fotografía
Illustrator: Hernán Sanchez
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jackmancer2017's picture

The photos are confusing.. (to me)

jackmancer2017
mireia's picture

same here, i didnt understand them

mireia
Activity Score 356
Copywriter
Guest's picture

I guess it is a translation problem. I believe it should be something like: Children with disabilities feel ABOUT going to school like any other kid. Anyway, concept is poor.

Guest
Guest's picture

Is that a typical spanish clothing? Or a hospital clothing?

Guest
Guest's picture

hi my friend. this is a typical school uniform. And argentinian people are not spanish. Just Argentinian.

Guest
Hibon's picture

Idea OK but Bad art direction

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Really bad photo!!! and the concept is poor. First idea!

Guest
Guest's picture

Why exactly is she standing behind the door if the ads are supposed to be about the disabled children getting OUT into the schools?

Guest
Guest's picture

I don't get this one. BTW, kids in Argentina wear a white uniform to go to school.

Guest
karova's picture

Mmm, siento que es un poco desmotivante el acercamiento de "A los niños no les gusta ir a la escuela"...

karova
Activity Score 40
Copywriter
ini12's picture

Creo que falta aclarar mas el concepto...

E-A

ini12
Activity Score 2
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ini

e-a

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