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Chair

Agency Network: 
Published/Aired: 
November 2010
Description: 

Print advertisment created by Ogilvy, Spain for Fundacion Carreras, within the category: Public Interest, NGO.

This should never be musical chairs
Help children be where they are meant to be.

Advertising Agency: Bassat Ogilvy, Barcelona, Spain
Creative Directors: Camil Roca, Oscar Pla
Art Director: Fabiano Oliveira
Copywriter: Manu Cardenas
Photographer: Javier Tles

Comments (13)

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Highest Rated

Guest's picture
Guest

Off course it's a hospital. Can't you see the wheel chair? Can't be made any clearer than by putting wheel chair in the picture... or can it...

Guest's picture
Guest

Is this a hospital? Maybe a more hospital-looking hospital would work better?

keboin's picture
keboin
Activity Score 41

agree

Guest's picture
Guest

Off course it's a hospital. Can't you see the wheel chair? Can't be made any clearer than by putting wheel chair in the picture... or can it...

Guest's picture
Guest

I dont get it.

Theyre saying dont let this happen. But that “this” would never happen in reality.

I see what theyre trying to say but it seems forced.

scarfinati's picture
scarfinati
Activity Score 843

I dont get it.

Theyre saying dont let this happen. But that “this” would never happen in reality.

I see what theyre trying to say but it seems forced.

Guest's picture
Guest

Exactly - a very forced idea. And this particular ad may be the worst of the bunch since you can't take a chair away, so not only is musical chairs highly unlikely, but it's impossible.

Guest's picture
Guest

I like it. kids need to be out not in hospitals

sxhizo's picture
sxhizo
Activity Score 38

The headline needs work, but the idea is perfectly clear. Children don't belong in hospitals, help. Love the lonely wheelchair in the corner, thought it was a nice touch.

Cheerriiee's picture
Cheerriiee
Activity Score 952

good!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"Keep children under control in waiting rooms" is what this ad says.

Guest's picture
Guest

well, a bit or bit too much forced.

pol27's picture
pol27
Activity Score 40

Nice campaign. Very emotional.

Guest's picture
Guest

I get the idea, yet the whole thing needs work. It takes too much time to decipher. I also wonder whether the headline and copy could be any smaller.

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