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Agency Network: 
Published/Aired: 
March 2012
Fundación Alia2 Print Ad -  Peep Show

Description

Print advertisement created by TBWA, Spain for Fundación Alia2, within the category: Public Interest, NGO.

Caption

If your kids surf the net alone, they may not be.
Fundación alia2. For the protection of minors in cyberspace.

Advertising Agency: TBWA \ Madrid. Spain
General Creative Directors: Juan Sánchez, Guillermo Ginés
Creative Director: Jose Antonio Bosch
Art Director: Javi Somoano
Copywriter: Albert Sanfeliu
Photographer: Alberto Escudero
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salil.sharma's picture

good execution as per copy
excellent Art Direction

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Where is the idea's picture

Mr. Salil dot sharma, please take a break and dont keep making foolish comments jut to earn pencils and make a fool of yourself.

Where is the idea
Activity Score 707
Creative Director
Wordfruit's picture

I think this works.

Creepy.

Wordfruit
Activity Score 1023
Alexis-Chellito's picture

I'm not sure the message is clearly illustrated - the cyberspace elements are not really conveyed in the art; it looks like an artificial setting for an observation experiment

Alexis-Chellito
Activity Score 111
Copywriter
Where is the idea's picture

Mr. Salil dot sharma, please take a break and dont keep making foolish comments jut to earn pencils and make a fool of yourself.

Where is the idea
Activity Score 707
Creative Director
kleenex's picture

good idea.

kleenex
Activity Score 52582
Web Designer/Developer
CommandZ's picture

I like the idea. It's sufficiently creepy without being cyber literal.

CommandZ
Activity Score 2509
Creative Director
sueanne's picture

This would work for me. If I were a mom, I'll freak.

sueanne
Activity Score 4
95% Academy
penny'sworth's picture

Perhaps if all the windows were open and we saw more 'watchers' then it might be stronger. Why have some windows shut? Or am I missing something?

penny'sworth
Activity Score 110
Creative Director
gonndo's picture

The graphics are great, I'd like to see the copy in Spanish though...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Exiliado's picture

Si tus hijos navegan solos puede que no estén tan solos.

Exiliado
Activity Score 3
Gosia Nierodzinska's picture

clever

Gosia Nierodzinska
Activity Score 38
Art Director at Leo Burnett
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