Agency Network: 
May 2008

Print advertisment created by Firstell, China for Fun Factory Erotic Toys, within the category: House, Garden.

You will be afraid someone might hear you.

Advertising Agency: Firstell Communications, Shanghai, China
Creative Director: Murphy Chou
Art Directors: Murphy Chou
Copywriters: Murphy Chou, Donghai Liu
Photographer: Scott Newett
Retoucher: Aaron Foster

Comments (13)

Log in or register to post comments
LimitedTimeOffer's picture
Activity Score 200

"Making noise to cover up sexual play" is a fun creative concept, personally I don't think these executions do much with it.

nemesis's picture
Activity Score 765

Cool concept, but it fell short on the execution. Could've gotten more out of it.

mark3r's picture
Activity Score 1949


WWWorker's picture
Activity Score 121

Not so new as a concept as well.

Remember a silver Lion at Cannes, a few years ago (it was a tv commercial for thinner condoms made by Mannix) : a woman was visiting an appartment, with a sales agent. Suddenly she was yelling just as if she had reached orgasm. And a neighbour reacted by hitting the wall. So the woman stopped yelling and said "No" to the sales agent. It was signed something like : "Expect more pleasure".

So, no, really, "more noise" is the most obvious thing when you sell a sex toy. And those executions are really poor. By the way, why doing three times the same idea (concert / bikes / war movie) ? I'm really fed up of that tricky way to create a campaign out of one single idea. It's just a lack of creativity.

whitespace's picture
Activity Score 1953

"So, no, really, "more noise" is the most obvious thing when you sell a sex toy."

... really? I thought "pleasure" is the most obvious thing.

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

WWWorker, surely they are not making it for the Ads of the World site... if the client will run a campaign for a long time it's nice for a consumer to see something just a bit different after a while. but i get your point, there's truth in your words.

maybe it's the place where we should celebrate uber-originality and nothing else, but maybe sometimes we could just appreciate the impact advertising makes on the consumer (you, me, everybody) without supposing we all follow Cannes Lions et al.

miko1aj's picture
Activity Score 3086

tagline isn't necessary.

keddy's picture
Activity Score 124


pardzy's picture
Activity Score 16

good i like it

Tankos's picture
Activity Score 18

Good concept, too bad that it's 3 times the same visual.

lucaszaiden's picture
Activity Score 93

Very nice!

the copy is too literal... think it is not necessary, or maybe other way.


cherrydarling's picture
Activity Score 28

jajajaja! Everybody has done this at least once. Great insight

Activity Score 19

good concept. u don´t need to explain it, it is not necessary.