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Saltsea's picture

Change your job.

Saltsea
Activity Score 319
Creative Director
Piddy's picture

Just Bitchin

This has been done.

Piddy
Activity Score 82
Graphic Designer |

Just Bitchin

ziadhdn's picture

I didn't get it, can anybody plesae explain?

ziad hamdan

ziadhdn
Activity Score 104
Graphic Designer |

ziad hamdan

Saltsea's picture

Change your job.

Saltsea
Activity Score 319
Creative Director
popdistortion's picture

Hahaha. You're naughty. I like the simplicity. Good ad.

popdistortion
Activity Score 1592
fotdot's picture

Using full stops as stops and analogy for the braking system. Nice thought.

fotdot
Activity Score 673
Creative Director
Shut Theory's picture

where has it been done before? i love it!

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

Tapper's picture

This has been done and its a first thought and its so old and its just so ... 'am punching image on screen'

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
A. J. SMITH's picture

If you've seen it before, where?

BUGGERS

A. J. SMITH
Activity Score 2822
nizarts's picture

Nooooooooooo

nizarts
Activity Score 18
Art Director
jungleraven's picture

done before. but still nice one.

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

Shut Theory's picture

urrrgghh, where has it been done before?

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

wgeddes's picture

reminds me of how my mom drives

http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
Rog's picture

lol

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Rog's picture

My. Kind. Of. Copy.
Thoughts? Hangman?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

Ha ha.
Yeah.
Have done this myself.
For public transport (trains).
(are.you.sick.of.stopping.and.starting?)
Don't think client got it.
Never ran.

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

Did you present it, Hangman?
Or was it left to the (mercy of the) suits?

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

Yeah, got presented.

Though I discovered my colleague had done the exact same thing for the same client before (and they rejected it the first time too).

hang-the-dj
Activity Score 1262
Copywriter
Rog's picture

Same idea, twice? Ouch!
I try and present my own stuff...
unless the suit really 'gets it'.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

hang-the-dj's picture

I really wasn't that phased.

Ended up getting some pretty cool outdoor lines approved in the end.

That was a client who often made us re-brief, then re-brief and then...you get the picture, until all great/good/decent ideas were exhausted.

It was not unusual to show them stuff twice, sometimes they even bought it the second time 'round.

Present all my own stuff now though (smaller agency)

hang-the-dj
Activity Score 1262
Copywriter
Lorem Ipsum's picture

was done in the comments section months ago!

http://adsoftheworld.com/media/online/dhl_all_the_way

Lorem Ipsum
Activity Score 49
Other
HV's picture

haha, true endeed. Did it ever run as an ad?

I quite like this oldschool copy approach!

HV
Activity Score 212
Art Director
pixelbomb1's picture

funny thing is that you actually STOP. when reading this. i guess traffic is pretty bad in that area.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

pinkusfloydus's picture

Been done before. For Volkswagen, in Singapore.

pinkusfloydus
Activity Score 90
Copywriter
Rog's picture

I am rediscovering the joy of the clever copy headline ad.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

truecopy's picture

Nice one.

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

vanburnvinit's picture

i like this, done or not b4.

vanburnvinit
Activity Score 70
Creative Director
sergiolobo's picture

This has been done.

sergiolobo
Activity Score 10
Art Director
mrtalented's picture

the headline should be longer so that you'll be more irritated and curious. and the product name BAS PLUS should be moved to the bottom right. so the headline can work to its maximum effect.

mrtalented
Activity Score 2171
Creative Director
Have Heart's picture

Shouldn't it be "breaking" instead of "braking"?!

Have Heart
Activity Score 922
Art Director
saymawa's picture

Are you. Serious?

saymawa
Activity Score 46
Copywriter
Sylvio R.'s picture

Haha! If it was a "breaking" system, nobody would buy it.

Sylvio R.
simphiwe mdhluli's picture

HALA PPZ...DIS IZ KWL

simphiwe mdhluli
Activity Score 11
GS College
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