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Mother

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by McCann, Portugal for Fula, within the category: Food.

Caption

New Fula. Reduces frying odors.
For those who love to fry but hate the smell.

Advertising Agency: Mccann Erickson, Portugal
Creative Director: Fred Fannon
Copywriter: Filipa Gomes
Art Director: Teco Cipriano
Photography: Frederico Van Zeller / Krypton Photo
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Billoughsby's picture

Whoa! I'll give it high "make you look" factor. --And short message delivered sans muss and fuss.

It seems backwards to try to sell the no-smell product with the "ewww that stinks" face. But it couldn't work the other way around. Maybe copy that accommodates backing into it?

Billoughsby
Activity Score 5150
Art Director |

That's it.

Guest's picture

Why is this here????

Guest
Guest's picture

Má campanha para estar aqui. Criatividade Nula. Direção de arte, boa!

Guest
vinnyrihal's picture

She looks confused

vinnyrihal
Activity Score 60
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