Description
Print advertisement created by McCann, Portugal for Fula, within the category: Food.
Caption
New Fula. Reduces frying odors.
For those who love to fry but hate the smell.
Advertising Agency: Mccann Erickson, Portugal
Creative Director: Fred Fannon
Copywriter: Filipa Gomes
Art Director: Teco Cipriano
Photography: Frederico Van Zeller / Krypton Photo
Creative Director: Fred Fannon
Copywriter: Filipa Gomes
Art Director: Teco Cipriano
Photography: Frederico Van Zeller / Krypton Photo
Aug 25, 2010 - 16:35Billoughsby
Whoa! I'll give it high "make you look" factor. --And short message delivered sans muss and fuss.
It seems backwards to try to sell the no-smell product with the "ewww that stinks" face. But it couldn't work the other way around. Maybe copy that accommodates backing into it?
Art Director |
That's it.
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