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Cigarrete

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by dim&canzian, Brazil for Fujiterapia Acupuncture, within the category: Health.

Caption

Smoking no more.

Advertising Agency: Dim`Canzian`Facci, São Paulo, Brazil
Creative Directors: Guilherme Facci, Michele Dim D' Ippolito
Art Director: Thiago Martinhão
Copywriter: Paulo Marcussi
Photographer: Eduardo Fragata
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everartz's picture

my dear sweet god!!! this is awesome awesome awesome!!!

everartz
Activity Score 7613
Art Director |

| everartz |

nerio's picture

I don't like this campaign... one thing has nothing to do with the other.. and it's a missrepresentation of both... acupuncture is asian traditional medicine.. and voodoo is an afro american religion... they should've put more thought in the idea...

nerio
Activity Score 166
Web Designer/Developer
jamesrothenburg's picture

I think the association of acupuncture with voodoo is bad choice. I think you will hurt the image of acupuncture and make it seem like it's not a real alternative. It's just all hocus pocus.

jamesrothenburg
Activity Score 554
Art Director
NataliaLima's picture

Agreed. Lots of people don't believe voodoo, now they won't believe chinese medicine.

NataliaLima
Activity Score 1380
Luikah's picture

totally agree on that with you.

Luikah
Activity Score 62
Copywriter at Young & Rubicam
bakamono's picture

Everyone seems to be an expert here but needles are used for voodoo dolls, that is where they connect, the two use needles to do positive or negative things.

bakamono
Activity Score 1002

because therefore it is

Jackbr's picture

Vodu for stoping smoking?

Jackbr
Activity Score 1500
Art diretor |

JackBR

bhuvneshwar.chd's picture

terrifying.
but effective idea. as the demand of product.
like it.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture

Not a bad concept. I like the treatment too.

ace85le
Activity Score 3935
Marketing Manager |

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King Arthur's picture

9 would have loved this. Nice, really nice.

King Arthur
Activity Score 68
Art Director
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