Quick Cooling

Agency Network: 
July 2012
Fujiaire Print Ad -  Quick Cooling


Print advertisement created by Creative Juice, Malaysia for Fujiaire, within the category: Electronics, Technology.


Quick cooling air conditioning.

Advertising Agency: Creative Juice-Sil, Kuala Lumpur, Malaysia
Executive Creative Director: Sa'ad Hussein
Creative Director: Joseph Anthony
Copywriter: Joseph Anthony
Art Directors: Chin Sin May, Wong Kai Ming
Photographer: Brandon Wong / Studio 31
Producer: Valerie Chan
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kalpesh78's picture

these KL people really know how to tickle your funny bone... love these ads. a bit simple though. love the execution

Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

kleenex's picture


Activity Score 51110
Web Designer/Developer
mmackinven's picture

I like the concept, but showing this kind of abuse in a press ad? No thanks.

Activity Score 1608
Art Director at Freelance |

vlwk's picture

A little bit of local insight here. This is how we Southeast Asian used to discipline our children. Besides, the ad goes from negative to positive, which doesn't hint on a suggestion of abuse.

Granted, I'm sure this won't appear IRL because our watchdogs will be afraid of backlash from overseas. Purely award methinks.

Activity Score 154
jackmancer2017's picture

What direction is it going? ;p

I like the idea, but it's a very heavy-handed way of executing it. (the idea, not the child..)

Activity Score 6992
Copywriter at Editor/Student
caftan's picture

To show the right direction of the hand - need to flip the picture.

Activity Score 2
Lazarus's picture

Haha. Wouldn't happen, but I laughed.

Activity Score 1536
Creative Director
jackblack's picture

Where's the campaign?

Activity Score 2357
Art Director
satyen4uall's picture

it's cool pic.

when it comes to winter season we all go for furnaces but make sure to buy branded furnace for best & comfort.\

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