Advertisement

Haircut

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by 9527, China for Ftuan, within the category: Professional Services.

Caption

Pay Less, For More

Advertising Agency: 9527, Beijing, China
Creative Directors: Kinxin Li
Art Directors: Kinxin Li, Liang Chang, Feng Yuan
Copywriters: Kinxin Li, Bowen Wang
illustrators: Kinxin Li, Liang Chang, Feng Yuan, Xanyu Zhang
Photographers: Kinxin Li, Liang Chang, Feng Yuan, Xanyu Zhang
Log in or register to post comments
vote4pedro's picture

This is horrible. But putting that aside, if this is a Chinese ad, why is everyone white?

vote4pedro
Activity Score 4601
Copywriter
MindDrift's picture

They love to use western-looking people in their ads.

MindDrift
Activity Score 1170
Graphic Designer
vote4pedro's picture

That's kinda sad.

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

They need to go back to the drawing board on this one.

kleenex
Activity Score 51787
Web Designer/Developer
Hadrons's picture

don't get it. who is the target audience ?

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture

Judging by the credits... their Creative Director. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

andylefty's picture

I get it and it communicates for me. Not a fan.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Roger Keynes's picture

Logotype in their Brand Position? Danger, Will Robinson!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jullyart's picture

very poorly done

jullyart
Activity Score 65
Art Director
hero china's picture

语ing.....

hero china
Activity Score 99
Art Director at beijing lintas
Roger Keynes's picture

Hey Hero China. Your art direction is cool... but why don't you use Chinese talent?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

iambusy's picture

it looks like the same haircut at both places. one should have looked messy hair and the other with some styling done..

iambusy
Activity Score 2219
Copywriter |

busy.

sintra's picture

doesn't do it for me.

sintra
Activity Score 699
Administrative
Glut's picture

so bad!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
whitekaras's picture

Why split screen?

whitekaras
Activity Score 115
Billoughsby's picture

"The better to double-bill you with, my dear client."

Billoughsby
Activity Score 5150
Art Director |

That's it.

jponino's picture

is it just me, or does it have been done like.... 10000000000000000000000000000000 times????

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
penline's picture

poor.....

penline
Activity Score 58
Art Director
le roi's picture

Computer say no.

le roi
Activity Score 128
john ler's picture

Creative Directors: Kinxin Li
Art Directors: Kinxin Li
Copywriters: Kinxin Li
illustrators: Kinxin Li
Photographers : Kinxin Li

No wonder China rules the world.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Milan Solanki's picture

@pork lol, that's nice observation : )
by the way, ad convinces the message very simply, it's like kid's play to get the message
by the way not sure how many times it has been done before..

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
Wordfruit's picture

This doesn't make clear what the product is.

Which means people can't see if it's relevant to them.

Which means you lose most of your potential clients.

Unless ftuan.com is Very well known to your market.

Wordfruit
Activity Score 1023
Lazarus's picture

Huh??

Lazarus
Activity Score 1536
Creative Director
LittleJoe's picture

Ah ok I understand... well, if the bighead-barber give you that super joint, you'll see a girl barber with... with... very strange proportions and a... a dwarf perm chair! Ok maybe I didn't understand...

LittleJoe
Activity Score 345
Graphic Designer at Torino
Featured Content

Latest Collections

Advertisement