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Fruits

Published/Aired: 
February 2007
Description: 

Can carry pounds and pounds of fruit. Fruit salesmen love it. Carmen Miranda’s impersonators get really envious.
Hyundai HR. The biggest payload in its class.

Advertising Agency: Z+ Comunicação, Brazil
Creative Director: Zezito Marques e Alan Strozenberg
Art director: Daniel Barrocas
Copywriter: João Vereza
Illustrator: Daniel Barrocas

Comments (15)

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Fahmio's picture
Fahmio
Activity Score 16

nice composition of fruits

slim's picture
slim
Activity Score 1047

pretty picture, lame headline, not great.

Ney Frances's picture
Ney Frances
Activity Score 660

baaaad lines, great layout, but i don't understand why they do this circle thing!

is there life before death?

mikelite's picture
mikelite
Activity Score 1031

yeah, I think this would've made an incredibly visual tv spot. better than a print ad.

Radoslav Minchev's picture
Radoslav Minchev
Activity Score 288

Nice picture without concept and clear copy..

--
not freedom like a shopping card

--
It's my job to keep punk rock elite

Dick Huges's picture
Dick Huges
Activity Score 937

Did they try to do a Pac-man there? What the hell does a pac-man relate to the headline? For making a lame head line that dont relate to the layout at all you win 2 internets!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2822

Yo Dick, what is the internets thing about? I don't get it.

I thought of a few cool porn names like yours in the pub the other day; 'liquid thunder', 'Rock B. Harder', and 'Sir bone-a-lot'

Inspired

mj's picture
mj
Activity Score 71

the picture, like folding fan, i like it

aamit's picture
aamit
Activity Score 50

hmmm... composition good but not idea..

whitespace's picture
whitespace
Activity Score 1953

Hyundai... with an 'i'

:)

Weird copy.

Disco Munky's picture
Disco Munky
Activity Score 3890

I think it's a kaleidoscope. The tenuous link being that the van can carry almost any combination of goods you can throw at it.

It definitely looks cool, but that's about it.

Doin' it for the points

msred's picture
msred
Activity Score 491

with your explanation it makes more sense, but im sure the everyday consumer wont get it.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2822

Nice picture, awful copy.

It works for me because it is visually engaging.

6/10

Mantufayo's picture
Mantufayo
Activity Score 580

Another "I-don´t-have-an-idea-but-I-have-my-Kaleidoscope-here" Ad

unmanman's picture
unmanman
Activity Score 118

greetings

oh great kaliedoscopes. nice to see the kaliedoscopes/fractals back in action

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