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Yokel's picture

Great. Really great. Of course if you weren't around in England in the 80's you wouldn't get half of this. Targets those folk.

Yokel
Activity Score 604
Art Director
Davosk's picture

This is lovely stuff and well worth the read. I used to work on this kind of stuff as an artist using typesetting, scalpels, rulers, rotering pen (.25 & .15), acetate overlays and tracing paper mark ups. Lots of work, then Macs came along and we kept on with this style for a while because it was so easy with Quark. Ah, those were the days.

Davosk
Activity Score 4815
Art Director
creative420's picture

Amazing copy.
Though I am not from England.
This took me back in time.
Good work.

creative420
Activity Score 279
Copywriter
CreepingFeature's picture

Er Yokel, I was born in South Africa in 84 and still comprehend 98% of the references. Great long copy.

CreepingFeature
Activity Score 244
Copywriter at 7th Level of Consciousness
Yokel's picture

South Africa is part of England anyway innit? (okay, okay *slap slap*)
Good, didn't realize that so many of those references were so international.

Yokel
Activity Score 604
Art Director
avijitpro's picture
avijitpro
Activity Score 18
Planner
malaysian tomboy's picture

Wanabes, ignite!

malaysian tomboy
Activity Score 86
Taipei
mking's picture

this is awesome. "you had to fight for your right to party"

mking
Activity Score 16
Copywriter at factory
Oz's picture

Lovely written.

Oz
Activity Score 60
surzal's picture

Quite like the copy... though in my opinion, it's a paragraph or five long. I kind of got to a point where I was thinking up half of the 80's moments before I got to them. Probably could have broken this up in to three ads and still had enough copy in each to call them long copy. After all, it's not selling a complicated product, or something that needs a lot of explanation or sell.

To summarize, the pay off (a chocolate bar) isn't big enough for the time spent reading.

Then again, maybe I'm being cynical as the whole reminiscing over the good old days thing is way over done, where I'm from.

surzal
Activity Score 30
Copywriter
iwritestuff's picture

normally, i would agree with you -- copy is too long. but you have to remember -- the ad is a tribute to the 80s, and thus was created as a testament to the days of long-copy ads. hence the first line, "ads looked like this."

iwritestuff
Activity Score 28
Copywriter
like_duh's picture

sounds fantastic when i read it in my head.

like_duh
Activity Score 88
Other
kingzeus's picture

like it ..

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

looshez's picture

Thanks avijitpro, that neil french page saved my day.

looshez
Activity Score 40
Copywriter at Frankfurt
cyrusmuller's picture

Wow... a child during the 80's... so many memories mate. nicely done!

cyrusmuller
Activity Score 12
Creative Director |

-----
Lance K Muller

jsbrocka's picture

You deserve a French kiss from the Frenchie... Absolutely delightful copy! The magnitude of references ensured that there were more than enough for me to relate to.

jsbrocka
Activity Score 19
Copywriter
awenindo's picture

Amazing copy

awenindo
Activity Score 215
Balaji Sarma's picture

The best copy I have ever gone through. Amazing!!!!

Balaji Sarma
Activity Score 6
Copywriter
Guest's picture

awesome

Guest
she_kai's picture

try to remember the kind of childhood

she_kai
Activity Score 221
Copywriter at TBWA
triniloz's picture

top copy well worth the read, even if it stood alone without the ad. But works just as well in relation to wispa. Simple use of words which will reach enough ppl for it to work

triniloz
Activity Score 186
MMU
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