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mrtalented's picture

i love this ad. classic and insightful.

mrtalented
Activity Score 2171
Creative Director
bknowlden's picture

"No insects left" in unecessary.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Rog's picture

Totally, BK.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture

This is a real meanbadfatmadafaka

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

philippertl's picture

Do you know other words as well?

For hire and desire ... http://www.prettymorning.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

PaulyG_fill in the blank's picture

man, what does that even mean? do you like the ad or not?

PaulyG_fill in ...
Activity Score 1148
Copywriter
Beatboxer's picture

Top one!!!

I absolutely love it. And bknowlden, maybe it's kind of necessary. Not everyone has the eye or perception of an advertiser. ;)

Beatboxer
Activity Score 1517
Copywriter
Darrin Stephens's picture

The tag line ruins this for me. It's not needed. They might as well have wrote on the frog's sign, "Will work for food because there are no insects left."

Darrin Stephens
Activity Score 242
Creative Director
Advertising Pawn's picture

Haha, funny. Simply clever, cleverly simple.

http://adpawn.ovh.org

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

hang-the-dj's picture

Simple? Simple thinking maybe.

I am amazed sometimes at the kind of crap that you guys love. This is really, really bad thinking.

Lowest common denominator stuff. Clichéd, unoriginal and juvenile.

hang-the-dj
Activity Score 1262
Copywriter
addyhoch10's picture

don't want to sound fussy but it just doesn't really work for me.

why do homeless people have these "will work for food" signs? because they don't have the means to purchase food.
not because there's no food left.

if there are no insects left this frog could work his slimy ass off, he'd starve anyway.

addyhoch10
Activity Score 2592
Art Director
Ryan D's picture

Good execution, although I agree with the others that there is no need to put the copy anymore. The visual can stand alone. Not to spoil the art director's crafting but the product seems so small that I can't identify / recognize what it is (considering I'm already looking at it in a full screen view). If this came across someone who wasn't introduced to / familiar with the product yet, it has totally lost its purpose.

Ryan D
Activity Score 8
Other
Mabakima's picture

Been done with a venus fly trap instead of a frog. Practically the same execution. Already won a Cannes Gold Lion in 2002.

Mabakima
Activity Score 84
Copywriter
Jet Propulsion Lab's picture

Was just about to mention that. Practically a carbon copy.
Not only that, more recently (last summer), there was a print campaign for Back Flag (bug spray)
that featured advanced-stage anorexic frog, chameleon, etc. with very similar payoff line ("Menos insectos") next to logo.

I really hate saying "it's been done."
But when you've just seen someone produce a campaign for the same product and it goes on to win major industry awards, you just DO NOT even attempt to come up with an ad that 100% resembles it. This is when someone's maturity level plays a big part in his life in advertising.

Jet Propulsion Lab
Activity Score 10679
Copywriter
copywriter.txt's picture

Who comes first, the chicken or the egg?
http://www.adforum.com/adfolio/reel_detail.asp?ID=12268&TDI=VDozlhLr&P...

SBP was made in 2000. And pickup shortlist in Cannes.

copywriter.txt
Activity Score 828
Copywriter
Jet Propulsion Lab's picture

If this got a recognition at Cannes Ad Fest first in 2000 and those other ads went on to win the actual awards in subsequent years, then that is VERY wrong! That changes my entire argument. That should not have ever happened at such a prestigeous show. Period.

Jet Propulsion Lab
Activity Score 10679
Copywriter
puppiepoppy's picture

It's the same series of the campaign, stupid! Hahaha. Old campaign.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

reddevilgraphics's picture

The concept is great but i think, the art direction needs a little more eye for detail, the clearly isnt real, look at its mouth, no opening.
its a little thing to consider but i think a Real frog would be nicer.
anyway it still is a nice concept.
nice job.

reddevilgraphics
Activity Score 32
Art Director
tantrik_indian's picture

Toddy knows to write - could work as a copywriter...

~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

No fixed abode's picture

Good. But unoriginal. Not only in this category but many others. Ad creativity boils down to formulaic thinking. This is formula #7. Exaggerate product benefit. Unfortunately in the time of the two second attention span there is no real room for new ideas. Everything has been done. Look at Saatchi Sydney's toothpaste ads that show the toothfairy out of work. It's all the same. My first Creative Director told me there is no such thing as a new idea. Unfortunately he was right.

And yes I did have a bad day... =)

No fixed abode
Activity Score 380
Copywriter
aadi's picture

Top notch ad... Top notch thought process...

aadi
Activity Score 230
Copywriter
philippertl's picture

Sweet!

For hire and desire ... http://www.prettymorning.co.uk

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Londonpride's picture

9/10

Londonpride
Activity Score 171
Copywriter
otto54's picture

Stop doing animals/object/people/everithingelse/ working for food.
I've seen this 100000 times...

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

A. J. SMITH's picture

Not bad at all.

Doesn't need the sign off though.

7/10

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Chris's picture

this is a old one innit?

Chris
Activity Score 1935
Art Director
ivan's picture

yepp

ivan
Creative Director at Ads of the World
jennywhx's picture

i guess i am too sentimental, i feel sad seeing this ads, it seem enhancing the power of damaging our mother earth with that pesticide. i guess i am really too emotional :(

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

ivan's picture

You're such a pussy! Tough it up! Let's kill all those creepy-crawly things. ;)

ivan
Creative Director at Ads of the World
Chris's picture

you obviously dont live in australia jennywhx.

Chris
Activity Score 1935
Art Director
aancool's picture

done b4

aancool
Activity Score 90
Nikita's picture

great!!

Nikita
Activity Score 12
Copywriter
Nikita's picture

great ad!!

Nikita
Activity Score 12
Copywriter
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