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March 2010

Description

fritz-kola is a coke containing the highest amount of caffeine permitted by German law. In order to emphasize this USP we have created a comical caffeine molecule which has to master various situations in which an extremely high degree of concentration is required.

Print advertisement created by Red Rabbit, Germany for Fritz-kola, within the category: Non-Alcoholic Drinks.

Caption

caffeine, highly concentrated.

Advertising Agency: Red Rabbit, Hamburg, Germany
Creative Director: Andreas Geyer
Art Directors: Daniel Thaung, Meike Grosch
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Highest Rated

capywriter's picture

I'm not really fond of the molecule representation... but how else to illustrate caffeine...? I do like the thinking

capywriter
Activity Score 5512
Copywriter at Freelance
philippertl's picture

I think the illustration style is also too basic.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

atb2005's picture

Minimalist and witty. Love it!

atb2005
Activity Score 13557
Alusta's picture

I'm sure there are some better situations that would require a high level of concentration than these.

The idea is there, but again, just a bit lacking in the executions.

Alusta
Activity Score 52
capywriter's picture

I'm not really fond of the molecule representation... but how else to illustrate caffeine...? I do like the thinking

capywriter
Activity Score 5512
Copywriter at Freelance
emd2k3's picture

There's a difference between concentrating and concentrated.

I still get it, but I can't help but think of that difference when evaluating this work.

emd2k3
Activity Score 15
Art Director at GSW Worldwide
velle's picture

did the writer come up with the line first, or did the art director come up with the visual first. for some reason, this is cute as hell. simple, effective, just the way i like it. kudos

velle
Activity Score 1550
Copywriter
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