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Festival of the Homeless

Agency Network: 
Published/Aired: 
July 2013
Friends with Benefits Print Ad -  Festival of the Homeless

Description

Print advertisement created by Dojo, Germany for Friends with Benefits, within the category: Public Interest, NGO.

Caption

This isn't a line-up, it's the harsh reality for homeless.

Advertising Agency: DOJO Advertising Agency, Berlin, Germany
Creative Directors: Joachim Bosse, Dominic Czaja
Art Director: Tony Ziebetzki
Copywriters: Max Buschfeld, Dominic Czaja, Andy King
Illustrator: Tony Ziebetzki
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Highest Rated

certaintly's picture

that works. they shouldve have said that somewhere

certaintly
Activity Score 3994
MrPotatoHead's picture

Gold!

MrPotatoHead
Activity Score 529
Art Director
certaintly's picture

a line-up???? HUH?

and what's the reasoning behind using band names? what's the connection?

certaintly
Activity Score 3994
Inkwell's picture

A line-up meaning a list of bands that will appear at a festival. The names of these particular bands evoke the living conditions for the homeless.

Inkwell
Activity Score 148
Copywriter
certaintly's picture

oh ok.
but why bands?
they need to connect their choice of recourse to the message somehow.

certaintly
Activity Score 3994
Inkwell's picture

People ignore PSAs, but everyone stops to read a concert festival poster.

Inkwell
Activity Score 148
Copywriter
certaintly's picture

that works. they shouldve have said that somewhere

certaintly
Activity Score 3994
kleenex's picture

Font work is solid.

kleenex
Activity Score 51098
Web Designer/Developer
Inkwell's picture

Wow! Fantastic promotion! Good job, DOJO.

Inkwell
Activity Score 148
Copywriter
Tom Megginson's picture

Korn? Doesn't make sense.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Jacques Wiepants's picture

in germany it does... means the same like "liquor/ booze...

Jacques Wiepants
Activity Score 3
Art Director
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