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Festival of the Homeless

Agency Network: 
Published/Aired: 
July 2013
Description: 

Print advertisment created by Dojo, Germany for Friends with Benefits, within the category: Public Interest, NGO.

This isn't a line-up, it's the harsh reality for homeless.

Advertising Agency: DOJO Advertising Agency, Berlin, Germany
Creative Directors: Joachim Bosse, Dominic Czaja
Art Director: Tony Ziebetzki
Copywriters: Max Buschfeld, Dominic Czaja, Andy King
Illustrator: Tony Ziebetzki

Comments (10)

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Highest Rated

certaintly's picture
certaintly
Activity Score 3994

that works. they shouldve have said that somewhere

MrPotatoHead's picture
MrPotatoHead
Activity Score 529

Gold!

certaintly's picture
certaintly
Activity Score 3994

a line-up???? HUH?

and what's the reasoning behind using band names? what's the connection?

Inkwell's picture
Inkwell
Activity Score 148

A line-up meaning a list of bands that will appear at a festival. The names of these particular bands evoke the living conditions for the homeless.

certaintly's picture
certaintly
Activity Score 3994

oh ok.
but why bands?
they need to connect their choice of recourse to the message somehow.

Inkwell's picture
Inkwell
Activity Score 148

People ignore PSAs, but everyone stops to read a concert festival poster.

certaintly's picture
certaintly
Activity Score 3994

that works. they shouldve have said that somewhere

kleenex's picture
kleenex
Activity Score 50602

Font work is solid.

Inkwell's picture
Inkwell
Activity Score 148

Wow! Fantastic promotion! Good job, DOJO.

Tom Megginson's picture
Tom Megginson
Activity Score 548

Korn? Doesn't make sense.

Jacques Wiepants's picture
Jacques Wiepants
Activity Score 3

in germany it does... means the same like "liquor/ booze...

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