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Travelling Fruits, Banana

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Other additional credits: Postproduction: Mainworks

Print advertisement created by McCann, Germany for Friends of the Earth, within the category: Public Interest, NGO.

Caption

Travelling fruits cause pollution.
Think global. Eat local.

Advertising Agency): McCann Erickson BCA, Frankfurt, Germany
Creative Directors: Guido Faust
Art Director: Patrick Falter, Peter Finsterwalder
Copywriter: Guido Faust
Photographer: Oliver Paffrath
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Highest Rated

Tonits's picture

Nah.

Tonits
Activity Score 349
Guest's picture

This ad drives me head over heels, and let me tell ya: I love how it feels.

Guest
Guest's picture

Stop commenting on your own work.

Guest
Guest's picture

Stop giving dumb comments!

Guest
Guest's picture

Traveling fruits? Priscilla, Queen of the desert? The plural of fruit is fruit.

Guest
Guest's picture

Por que del pelo púbico?

Guest
Guest's picture

looks like pubic hair.

Guest
Guest's picture

I agree. But what does pubic hair have to do with fruits?

Guest
Chris's picture

what fruits do they grow in Germany? they need to export them or the whole country will get scurvy.

Chris
Activity Score 1935
Art Director
dsklan's picture

we have really tasty fruits here in germany:
kartoffel (potato), gurke (cucumber) and schnitzel (pork)

dsklan
Activity Score 1926
Art Director at homeshop
samwanzer28's picture

Oh those are fruits? I hope Germany gets all their vitamins from those fruits you mentioned.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Guest's picture

LIKE IT :)

Great art work

Guest
Guest's picture

I like the campaign, just not sure about the cause.

Eating local fruit will not lessen air pollution levels for fuck's sake.

Do they think this will happen?

Consumer sees ads, decides to never buy bananas from overseas again, eventually demand for foreign bananas drops, shopkeeper/supermarket tells supplier 'sorry, no more - your product just isn't selling', supplier loses contract, truck stops taking bananas to store, air pollution levels decrease, McCanns Germany wins award for effectiveness. Hmmmmmmm.

C'mon.

Guest
Guest's picture

ok lets eat local fruits: potatoes and kraut...

Guest
Rami Qaddoumi's picture

Amazing But WHY YOU DID THE SMOKE LIKE THIS
you did the ad Ugly by doing the smoke like this
why don't you keep it real with simple Header to make it more Corporate or professional
BAAD BAAD and i am SAD For This

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
Guest's picture

Cant agree with the concept. but respect the execution!

Guest
chinaski's picture

how about exporting automobiles, chemicals and industrial goods? how can you export them to peripheral countries if you don't buy agricultural goods from them?

chinaski
Activity Score 951
Copywriter
Guest's picture

complete flop.

Guest
tantrik_indian's picture

Oh yeah, let us sell the world high-tech stuff. Let the poor fuckers from third world countries eat dust.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture

nice ad. so cool. Trihan

Guest
Tonits's picture

Nah.

Tonits
Activity Score 349
TRICKY's picture

you forgot one!!! the train version

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

corndogfuneral's picture

Best of the bunch. No pun intended. but the Art direction could have been handled a little better. Specifically the photoshopping of the banana.

corndogfuneral
Activity Score 1053
Art Director
Blair Semenoff's picture

Great ad campaign

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

the picture has been done well, but I don't like the idea! In instance, if I'd like to buy bananas, if I'd need them (or any other import products) I'll do it & I won't think that they're cause of pollution!

Guest
capywriter's picture

Quite like it, but I don't see why to use pubic hair handwriting...

capywriter
Activity Score 5512
Copywriter at Freelance
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