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Agency Network: 
Published/Aired: 
December 2008
Friends of the Earth Print Ad -  Polar bear

Description

Print advertisement created by TBWA, Belgium for Friends of the Earth, within the category: Public Interest, NGO.

Caption

The earth is heating up.
Sign the petition on the bigask.be and ask the Belgian government for a strong climate law.

Advertising Agency: TBWA\Brussels, Belgium
Creative Director: Jan Macken
Art Director: Jeroen Bostoen
Copywriter: Pol Sierens
Account: Jochen De Greef, Yannick Van Keer
Photographer: Mark Paeps
3D & Retouching: The Living Room
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Highest Rated

Guest's picture

scary

Guest
Guest's picture

scary

Guest
cperry's picture

I am guessing they were going for shock value but theres no equity in the message to make the shock meaningful.

cperry
Activity Score 280
dansheppy52's picture

I love this
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Guest's picture

good one Creative:)

Guest
crashdummyglory's picture

I love it. How true. The fur that protects the polar bear will kill it too. Well done.

crashdummyglory
Activity Score 39
wha...
Guest's picture

Good insight! Well Done

Guest
Scam Detector's picture

What are you talking about? What insight is so good here?

Scam Detector
Activity Score 1048
General Manager
everartz's picture

holy shit! this is cool!!! i love it
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

sneakyhands's picture

though i still feel that polar bears have been run into the ground, this is appropriately gross and twisted. good job. i hope they do a penguin, maybe with his skin tied around his waist.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

If it is so warm, how come there is still snow around?

Guest
funky_frogii's picture

polar bear are meant to be in very cold climate.and here its not so cold....

jus amazing . love it.

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

coronam's picture

clever but gross.

coronam
Activity Score 162
Copywriter
BrettHeart's picture

scary, but true! the truth isn't always nice...

[BrettHeart™]

BrettHeart
Activity Score 136
Contexta |

[BrettHeart™]

Guest's picture

really cool!
but why do I have "i don't wanna rock, DJ!" in my head?

Guest
Guest's picture

really cool!
but why do I have "i don't wanna rock, DJ!" in my head?

Guest
Guest's picture

very cool, but maybe lil bit too much snow ... however, nice shit!

Guest
mark3r's picture

This cracked me up! awesome! (Although the reality of the matter sucks)

mark3r
Activity Score 1949
Art Director at Scout
STRTLRS's picture

Nice concept. They got the shock value they wanted. Another, less "gross" way of doing it would be to place tropical birds(Flamingos, etc.) alongside penguins and such.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

maashookshee's picture

well done

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

Uncalled for grossness! Damn greenhouse gas hippies, stop smoking blunts, and stop making us feel like shit over the damn polar bears and whales!! The earth has been heating and cooling for long before we ever got our asses on this planet!

Guest
mitchelle2child's picture

Creative

mitchelle2child
Activity Score 87
Illustrator at bluebird communications
Spoonfeederxxx's picture

Shoo! Ok...

Spoonfeederxxx
Activity Score 641
Copywriter
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