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Captain

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by BBDO, France for Frico, within the category: Food.

Caption

The only member of his crew worthy of sharing his Old Dutch Master was his own left hand.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Directors / Copywriter: Céline Artigau, Nicolas Hurez
Photographer: Vincent Dixon
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chinaski's picture

cheesy idea, nice art direction.

chinaski
Activity Score 951
Copywriter
harrison bruce's picture

It is indeed nice art direction, although if so inclined I hold my Old Dutch Master in my right hand.

harrison bruce
Activity Score 112
vote4pedro's picture

i like the other two. this one comes up a little short. not quite over the top enough.

vote4pedro
Activity Score 4601
Copywriter
Sharp's picture

I don’t mind the art direction but I wouldn’t mind seeing some different design treatments for each execution.

Sharp
Activity Score 216
Art Director
Jet Propulsion Lab's picture

I would.
The art direction here is rather tasteful. And there's enough going on on the page as is. The only thing that should change from ad to ad are the center visual and the copy. No need to start futzing around with all the little chotchkes and different border treatments. I like how these are visually consistent.

Jet Propulsion Lab
Activity Score 10679
Copywriter
capywriter's picture

I agree the comment about the right hand...

capywriter
Activity Score 5509
Copywriter at Freelance
Sharp's picture

I disagree Jet. I think it’s slightly lazy if you ask me. Now don’t get me wrong, I still think they’re good. But there is no reason why each execution can’t be treated differently while still maintaining continuity. Unless of course they were strapped for time and money.

Sharp
Activity Score 216
Art Director
Jet Propulsion Lab's picture

I don't see it as a sign of laziness, but a sign of total control of an art director who knew exactly how he wanted the page to look and feel.
You're right when you said there's no reason why each ad can't be treated differently, but the same works the other way around, too. There's no reason to start adding different design elements or moving things around when the concept doesn't call for it, either.
You see laziness. But I see restraint.

Jet Propulsion Lab
Activity Score 10679
Copywriter
vote4pedro's picture

personally, i think different borders may have been a nice touch. assuming they all looked as nice as this. that said, that's coming from the point of view of viewing this in their books. from a consumer standpoint, no one would remember such minor details from one ad to the next. so it wouldn't make a difference.

vote4pedro
Activity Score 4601
Copywriter
judy.y's picture

nice~:)

judy.y
Activity Score 79
JFDreamer's picture

True words Jet Propulsion Lab. Agree

Could "Céline Artigau, Nicolas Hurez" maybe share the experience, jajaja. Seriously, we people always comment on others work, so it would be nice to have the ad responsibles to say something from their own work too.

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

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